What is Baidu's profit model?

Product introduction web page search

As the world's largest Chinese search engine company, Baidu has been committed to making it easier for netizens to obtain information and find what they want. Users can instantly find relevant search results through Baidu's homepage.

These results come from Baidu's more than10 billion Chinese network database. vertical search

Adhering to the concept of "user experience first", in addition to web search, Baidu also provides diversified search services such as MP3, pictures, videos and maps to provide users with a more perfect search experience.

The diverse search needs of feet. Community products

The quickest way to get information is to communicate directly with people. In order to get people interested in the same topic together and communicate and help each other conveniently, Baidu Post Bar, you know,

Community products such as encyclopedia and space around keyword services also came into being, and the launch of Baidu Hi connected all the community products of Baidu in series, providing people with an idea of expression and communication.

Think about free cyberspace. E-commerce/e-commerce

June 5438 +2008 10, Baidu e-commerce trading platform was officially launched. Based on Baidu's unique search technology and powerful community resources, Baidu has achieved a breakthrough in online transactions and online communities.

With the aim of creating an experiential service that perfectly meets users' expectations, we will provide more intimate and honest exclusive services for the huge Internet e-commerce users in China. The profit model is basically the following baidu promotion.

Baidu promotion is a pay-per-effect network promotion method. With a small amount of investment, a large number of potential customers can be brought to the enterprise, and the sales volume and brand awareness of the enterprise can be effectively improved. Baidu promotion charges according to the number of potential customer visits brought to enterprises, and enterprises can flexibly control the investment in network promotion and get the maximum return.

Three advantages: wide customer coverage, pay by effect and strong pertinence.

Value-added service: my marketing center, business opportunity center and network alliance promotion. brand marketing

As the world's largest Chinese search engine, Baidu, with its powerful netizen search database, can gain a clear insight into netizens' consumption wishes and consumption patterns, and become the "best consumer-aware" ROI media platform in China.

Baidu brand marketing, relying on this unique advantage of Baidu marketing platform, always takes consumers as the center in the process of serving customers, and makes the best online marketing solutions for customers, striving to make advertising marketing demands directly reach consumers' minds and maximize marketing ROI.

Diversified marketing products: brand area, related advertisements, precision advertisements, community marketing, search and promotion. ...

Efficient and professional Baidu brand customer marketing team is helping partners to make "simpler but more effective" advertisements. Because we know consumers better, we can win the return on marketing investment with you. Baidu alliance

Baidu Alliance has always been committed to helping partners tap the promotion value of professional traffic and help customers promote the most valuable delivery channels. It is one of the most powerful Internet alliance systems in China. The mission of Baidu Alliance is to build an honest, professional and reliable pan-media platform for China Internet, and help its partners to succeed in their respective fields.

At present, Baidu Alliance has successfully expanded business such as operation search promotion cooperation, online alliance promotion cooperation, content cooperation, Baidu TV, CPA/CPL/CPS. = = = = = = = = = = = = Big = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Baidu, the world's largest Chinese search engine and the largest Chinese website. Founded in June 2000 in Zhongguancun, Beijing. On June 65438+1 October1day, 2000, the founder of the company, Li Yanhong, returned from Silicon Valley in the United States and founded Baidu. From less than 10 at first, it has grown to more than 7,000 employees, making it the most popular and influential Chinese website in China. With thousands of R&D engineers, Baidu is the best technical team in China and even in the world. This team holds the most advanced search engine technology in the world, making Baidu a high-tech enterprise in China that China holds the core technology of the world's cutting-edge science. Since its establishment, Baidu has taken it as its responsibility to "let people get information most conveniently and find what they want". /kloc-for 0/0 years, the company has been adhering to the "user-oriented" concept, consistently responding to the needs of the majority of netizens, and constantly providing users with various products based on search engines, including: functional search based on web search, community search based on post bars, and targeting at various regions and regions. Mp3 search, portal channels, instant messages, etc. , has fully covered all the search needs of the Chinese online world. According to authoritative data from third parties, Baidu's search share in China is over 70%. In the face of the continuous enrichment of users' search products, search promotion serving vibrant enterprises came into being. Over the years, search promotion has greatly promoted the survival and development of hundreds of thousands of small and medium-sized enterprises in China. Search promotion and baidu promotion based on search promotion have also developed rapidly. Large enterprises, mainly the top 500 enterprises in the world and the top 500 enterprises in China, carry out brand promotion based on search promotion on Baidu search platform, which has created extraordinary benefits for brand promotion and product promotion of enterprises. At the same time, Baidu has responded to the demands of netizens in recent years and entered the field of C2C e-commerce to provide more and better one-stop services for netizens. In order to promote the development of millions of small and medium-sized websites in China, Baidu has established the world's largest network alliance by combining all high-quality websites with the advantages of super-large traffic platform, which has greatly enhanced the value and coverage of search promotion and brand marketing of various enterprises. At the same time, with the help of the alliance family, every website has the greatest opportunity for survival and development. On August 5th, 2005, Baidu was listed on NASDAQ in the United States, which not only became the most dazzling star in the global capital market in that year, but also became the representative of China enterprise value through several years of market performance, excellent performance and reliable returns, and stood proudly in the global capital market. On June 23, 2008, 65438+, Baidu Japan Company officially put into operation, and its internationalization strategy was fully launched. Over the years, Li Yanhong, chairman and CEO of Baidu, led Baidu people to form the core of "simplicity and reliability".