Zheng 'an White Tea Brand Marketing Planning Activities

On June 4th, 2009, Mr. Yang Jian, general manager and chief consultant of Tianchuang Marketing Management Planning Center, Mr. Su, senior consultant of Tianchuang Planning Company, brand planning project director of Zhengan White Tea and brand marketing expert, took the project team to Zheng 'an County, Guizhou Province. Cai Wanquan, deputy secretary of the county party Committee, led the heads of relevant departments to give up holidays. In the conference room of the Garden Hall on the third floor of the county party committee, he had a discussion with Tianchuang Marketing Planning Project Team on the marketing planning of Zhengan White Tea, and formally handed over the important task of building Zhengan White Tea brand to Tianchuang Project Team, aiming at gradually building Zhengan White Tea brand into a trump card for Zhengan 6 10000 people to get rid of poverty and become rich.

Tianchuang Marketing Management Planning Center is a professional organization that provides marketing planning, marketing consulting, strategic consulting, brand planning and management consulting for state-owned, private and joint ventures across the country. Headquartered in Beijing, its main customers are China Petroleum, Dynasty Wine, Dove Chocolate, Tianxin Mining, China Everbright Investment Group and China Commercial Bank.

At the symposium, Cai Wanquan focused on the development of "Zhengan White Tea". "White tea" belongs to the category of green tea and is a variety of green tea. It is produced in Anji, Zhejiang and Fujian. It is characterized by high amino acid content, and the detection value in Zhejiang Province can reach 6.4%. The amino acid content of "white tea" produced by biogas fertilizer in Zheng 'an county is as high as 9. 1% by authoritative organization. In this regard, Zheng 'an County decided to make full use of the unique ecological environment and climatic conditions within the advantages of Guizhou green tea and Zunyi tea sea, closely focus on the goal of "building 80,000 biogas digesters and cultivating 6.5438+10,000 mu of ecological tea", unswervingly follow the development model of "ecology+biogas manure+no residue" and build a high-quality brand of "Zheng 'an White Tea".

After listening carefully to the introduction, Tianchuang Project Team is very interested in the idea of developing tea industry in Zheng 'an County and the way to choose a brand. It is also full of confidence in building the brand of "Zheng 'an White Tea" with both industrial base and development market, and the prospect is promising. Tianchuang Planning Project Team will join hands with leaders of Zhengan County to forge ahead with one heart and one mind, and will certainly create a marketing road belonging to Zhengan White Tea.

Subsequently, the project team of Tianchuang Planning Company, led by Cai Wanquan and other leaders, went to several tea shops in the county, Luohandong, Qiyan and other places to inspect the production and processing of "Zheng 'an White Tea" and further investigate related issues. Through on-the-spot investigation, the confidence of the project team of Tianchuang Planning Company to build "Zhengan White Tea" was strengthened, and an agreement was reached with the county party committee and the government to jointly plan the marketing of "Zhengan White Tea".