Except for those free websites that rely on free second-level domain names and free limited space, the minimum cost of maintaining the operation of general websites every year is as follows:
1, domain name fee
2. Space lease
2+, advanced space expenditure
3. Traditional software and program applications (buyout or upgrade)
5. Website hosting and operation: the frequency, content and cost of updating are different.
The above fees do not include some legal procedures such as website filing, website optimization and website promotion that must be improved when the website goes online.
Second, the basic framework of B2B websites
Harmony of function and interface: technical application and artistic design are unified, with simple and quick operation, strong interactivity and good user experience;
Complete B2B function: It has many functions such as advertising, consultation and negotiation, online ordering, online payment, electronic account, service delivery, consultation and transaction management. Pay attention to providing timely and convenient interactive interfaces for all kinds of visitors, so as to collect consumer information in time and realize online interaction;
Strong data support: background database is a powerful guarantee for the functional integrity and richness of enterprise websites;
Friendly interface design: whether in the design of home page or background page, we should be able to reflect the formal beauty law of interface art design: unity and change, organization and repetition, contrast and harmony, symmetry and balance, rhythm and rhythm; It embodies a certain creative method of interface: different creative methods are adopted under different conditions and at different times, according to different information categories, different information audiences and different communication competitors:
Natural and smooth page switching design and function switching design: according to different users, giving different access rights and interfaces, convenient use is always the most basic pursuit of consumers, and providing good interactive interface and switching interface according to consumers' thoughts.
Wait a minute.
Third, the basic concept of B2B website-ease of use.
To sum up, for users, the most basic concept that B2B websites should adhere to is ease of use. The ease of use of the website is nothing more than the following:
Emphasize security: Make users feel safe, especially when personal money is involved. When they need to enter the credit card number, you need to make them feel safe at any step of the user's purchase and let them know that you will protect their safety and privacy. There are many methods, such as deploying SSL environment and so on.
Cleverly set the search engine function to improve the user experience: any e-commerce website design needs a search box that can be seen at any time, and users can filter the results. The search function allows users to find goods better and provide a more pleasant experience. If you have all kinds of goods, search should support filtering by category. This is also a good way to allow users to search by color and size. In addition, users can customize their own search results, such as how many results are displayed on each page.
Clear order processing: the confirmation page is very necessary for the ease of use of an e-commerce website, which can not only allow users to confirm the contents of previous operations, but also prevent users from constantly asking you because of uncertainty. An effective confirmation operation includes the following three parts: the last step of order processing, allowing users to confirm, and the confirmation page should contain all necessary information, order summary, total price, delivery information and order cancellation button. After the order is confirmed, the user will see the order confirmation information and order number, which can be saved and printed. At the same time, the order confirmation information should be sent to the user by e-mail.
Clarify the overall steps to complete the order and the steps that have been completed so far: breadcrumb navigation bar is a must for any large e-commerce website design. Users need to know their current steps and remaining steps at any time, otherwise they will be at a loss or even give up halfway. In addition, the breadcrumb navigation bar can also help users to go back and forth freely, so as to modify previous operations when necessary. If the breadcrumb navigation bar is not easy to implement, you should at least number and identify each operation, such as the first step/* * *.
The whole process of consumption is open and transparent, and it is forbidden to hide expenses: hidden expenses make customers angry more than anything else, so the price, taxes, courier fees and possible discounts should be clearly displayed to users, and the sooner the better, people like to know how much they need before adding goods to the shopping basket. If you find a lot of extra expenses before settlement, you will give up the order and will not come again.
Intimate service: for example, make the shopping cart visible at any time, and the shopping cart should be visible at any time and float on the upper right. In this way, users don't have to scroll the page to browse the goods and total price inside. In order to better reflect the ease of use, users should be allowed to modify, add or delete goods at any time. The "settlement button" should be placed directly in the shopping cart for quick access.
Personalized action buttons: Don't underestimate the power of those action buttons. Buttons such as "Add to Shopping Basket", "Register" and "Settle" can improve your transaction rate and ease of use. In order to make these buttons attractive, we need to guess carefully the font, color, wording, location and so on. Buttons should be large enough and clear, and the color should contrast with the background. In wording, use "join the shopping basket" instead of "buy now", which will scare away some users.
Fourth, the misunderstanding that should be avoided in building B2B
It has been repeatedly proved in daily work practice that the following major misunderstandings should be avoided in building B2C e-commerce websites:
Don't ignore the feelings of old customers. In the construction of B2C e-commerce shopping website, the word-of-mouth spread of old customers is the fastest, and in the visiting groups and closing orders of our website, it is largely contributed by old customers. We should strengthen the binding of old customers from the aspects of products, services, humanized settings and website functions to improve their loyalty.
Many enterprises usually set up complex membership rights and cumbersome shopping processes to reflect the powerful functions of the website. In fact, simplifying the process is more difficult than complicating it. Through humanized design, our development work may be more complicated, but through our complicated design and development work, the user's operation is simplified, so that consumers can truly feel the convenience and speed of online shopping. In fact, many users are impulsive when buying goods online, so it is very important to simplify the shopping process and facilitate online payment at this time.
B2C shopping websites need more functions and scale. Many B2C websites have been dying because they lack long-term strategic planning and cannot be scaled up. In fact, this is the same as traditional management. Large-scale operation is much stronger in anti-risk ability and anti-counterfeiting ability. We are facing the national and even global markets through the Internet, so it will be easier to achieve large-scale operation, but it needs strategic planning to achieve it step by step. Of course, the feature is the soul of B2C, and we can also use the word positioning to describe it. Don't expect to network with all customers. We need to find the right market entry point and implement every detail of website construction and operation.
Product display should achieve marketing effect. Commodity display is an important link in the information flow of e-commerce shopping website construction. The presentation and description of products is an art, and reasonable presentation and accurate description of products are more likely to convince consumers of the quality of products and gain their trust.
Avoid endless escalation: this does not explain.
Website construction is also: Man proposes, God disposes.
Besides technology, building a good website needs several other factors, such as inspiration. Design needs inspiration, website construction also needs a good feeling, especially in the planning and design stage of the website, and it needs to organize inspiration reasonably. Website design is a combination of sensibility and rationality.
Clear design tasks: first draw the plan and sketch of the website on paper to ensure a visual concept, and then enter the next part of the work after drawing this part;
Web page making: this process is done on the computer;
Typesetting: pay attention to the reasonable collocation of the quantity and position of all kinds of characters, images and even animations;
The use of color: Le Jia, a famous host, said: Color is also a science. Indeed, color is a strange thing, it is beautiful and rich, and it can arouse the perception of human mind.
Shape combination: Highlight the important elements on the page through points, lines and surfaces, highlight the design theme and enhance the aesthetic feeling.
As the saying goes, true kung fu has no trace, and true water has no fragrance. Yes, building a website requires intangible real kung fu!