0 1, garlic, wheat to the down payment.
A few days ago, Jianye City, a county in Henan Province, launched an alternative marketing campaign of "2 yuan/Jin, Wheat for Housing", which can deduct up to 6.5438+0.6 million house payment by exchanging wheat for housing; Jianye City, Qixian County, Henan Province also launched the activity of "5 yuan/Jin, Garlic for Housing".
The posters of these two activities are printed with the slogan of "caring for farmers". However, this move was satirized by many netizens: this is because the house can't be sold and the hand is extended to the farmers.
In order to confirm whether the real estate promotion information is true, the reporter consulted the marketing personnel of the above two real estates.
In the real estate in Yecheng, Qixian County, a sales consultant said that the down payment of the real estate is 20%, except for the down payment of 20,000 yuan, the remaining down payment can be deducted from a catty of garlic with 5 yuan money.
As for why garlic is chosen, Qixian County is a very important garlic planting area in China. Garlic is cheap this year and many farmers are reluctant to sell it. So the developer engaged in this activity, garlic regardless of size, 5 yuan per catty.
It is reported that since the end of May, this activity has bought 860,000 Jin of garlic and sold more than 20 houses in 16 days, which shows that the marketing effect is remarkable and has been responded by many farmers.
The reporter also consulted the marketing staff of Quanxian Jianye Real Estate. The other party said that the activity time was from June 20th to July 10, the purchase price of wheat was 2 yuan/kg, which was 50 cents higher than the market price, and the capping subsidy was160,000 yuan.
From this point of view, farmers need to plant at least 60 mu of land to sell 6.5438+0.6 million yuan.
In fact, the developer's purchase of wheat and garlic at a price higher than the market price is actually a means of discounted sales.
Take garlic as an example. If the private purchase price is below 1.5 yuan, the developer has to pay 3.5 yuan, and the maximum deduction is 654.38 million yuan, that is, 20,000 Jin of garlic, which is equivalent to the developer's compensation of 70,000 yuan, which is equivalent to selling a suite at a reduced price of 70,000 yuan.
Inspired by the alternative sales promotion in two counties in Henan, many places followed suit, such as selling pigs for down payment and introducing the work of buying a house. Behind the fancy promotion, to put it bluntly, the county property market is in a downturn and eager to go to stock.
02. Why did farmers respond enthusiastically?
Judging from the conversations of the above-mentioned marketers, the effect of the activity is very good, and many farmers have responded enthusiastically.
In fact, the main reason behind this is the low price of agricultural products, which really stimulated many people to participate.
1, wheat price
This year's wheat market is the highest price in the past years, but due to all the new wheat harvests, wheat in many places has experienced a large-scale decline, with a drop of 0. 1- 1 point.
For example, Zhoukou Wang Lu fell 1 point and quoted 1.55 yuan/kg; The developed areas in the west fell by 0.2 point, and the quotation was 1.563 yuan/kg; Heze Huarui fell 1 point, price 1.565 yuan/kg; Zhaoluo Flour Mill fell 0.5 point, and the price was 1.58 yuan/kg; Jinsha River fell 0.5 point, with the price 1.57 yuan/kg.
It can be said that wheat in many places has ushered in a decline. Faced with the collective decline of wheat, many farmers' reluctance to sell is becoming more and more serious.
As for the reasons for the decline, the main reasons are high temperature and high humidity weather, weak demand for pasta consumption and low turnover of flour. Enterprises mainly consume stocks and reduce wheat purchases.
At present, the operating rate of factories is gradually decreasing, and many factories only start for 2-3 days a week. Naturally, there is no need to purchase too much wheat.
The weather in the north is dry this year, but many places have ushered in a high yield of wheat, with the yield per mu exceeding 1.200 kg. Therefore, the new wheat generally ushered in a bumper harvest, which also suppressed the rise of wheat.
For traders, in previous years, the price of wheat was only1.65,438+05-1.2 yuan per catty, and this year it rose directly to 1.5 yuan per catty. Including labor, warehousing and transportation costs, the cost of warehouse opening reaches 1.6 yuan. Such a high price means that the acquisition risk is high and it is not easy to open a position.
Because of this, the price of wheat keeps falling, but for farmers, the price of chemical fertilizers and pesticides has risen sharply, the cost of land rent has increased, and buyers have pushed down the price, so many farmers are reluctant to sell grain.
The high price of 2 yuan/kg of wheat in the county has attracted the interest of many farmers, and also prompted some farmers to use wheat to offset the down payment, which has comforted their psychology.
2. Garlic price
This year, the price of garlic is not satisfactory. After the listing of garlic in May, the purchase price of new garlic fell to a low point. The purchase price at the grassroots level is only 6-8 cents, the small one is only 6 cents a catty, and the big one is only 8 cents. However, farmers' land cost has increased greatly, so they naturally don't want to sell garlic at a low price, so many people choose to store it.
However, with the general reluctance of garlic farmers to sell, the price of garlic has also begun to rise. Private purchase price rose to 1.2- 1.3 yuan/kg, and high-quality garlic also rose to 1.4 yuan/kg.
Even so, there are not many garlic sellers. After all, when the market was good a few years ago, garlic could be sold for 2.5-3 yuan per catty.
A garlic farmer in Qixian said that he sold 4,000 kilograms of early garlic at a price of 1.2 yuan, but even so, he still didn't make any money, mainly because the cost was too high.
A pound of garlic in 5 yuan, a building in Qixian County, paid a down payment, which aroused the response of many farmers and sold more than 20 sets in just half a month.
Of course, farmers don't buy houses to sell wheat and garlic at high prices, but in today's background of more men and fewer women, buying houses has become the threshold for young people in rural areas to get married. Without a house, they may not even be qualified for blind date.
The activities of housing enterprises just meet the "just need" of many farmers, thus creating a scene with strong repercussions. what do you think?