Legal basis: Electronic Commerce Law of the People's Republic of China.
Seventeenth e-commerce operators should fully, truly, accurately and timely disclose the information of goods or services, and protect consumers' right to know and choose. E-commerce operators shall not conduct false or misleading commercial propaganda, deceive or mislead consumers by fabricating transactions or user evaluation.
Article 18 When providing search results of goods or services to consumers according to their hobbies, consumption habits and other characteristics, e-commerce operators should also provide consumers with options that are not specific to their personal characteristics, and respect and protect the legitimate rights and interests of consumers equally.
When sending advertisements to consumers, e-commerce operators shall abide by the relevant provisions of the Advertising Law of People's Republic of China (PRC).