What does Snowball Information Consulting Company do?

In the first half of the year, I learned Sun Tzu's art of war course from Huashan teacher in the APP, and I got two gains. First, I have gained a lot of new understandings about the Art of War, some of which are subversive. The second is to understand Mr. Huashan and the Huahua company behind him.

Huashan is a clever man. Speaking of life strategy, he told you first, don't worry, you have to know how to learn first. Wang Yangming summed up eight words: observe yourself and think about things. **

Observing yourself means replacing yourself. For example, if you study history, you have to substitute yourself into it to understand how you handled the situation at that time.

Think about things, bring what you have learned from books into your actions, and how you should act.

Speaking of this, Huashan launched a strategic plan from five aspects: Tao, heaven, earth, generals and law in the first article of Sun Tzu's Art of War.

Tao and Heaven are the countries and times in which they live. Narrowing the scope of land is your province, your family and your circle of friends. It will be yourself. The solution is that you have to figure out the situation and there is no way to toss it.

Man is the product of the times, he can only control a little and change his destiny, which is also the opportunity given by the times. Knowing this, you can handle everything you face with humility.

Huashan shared his growth story based on "Tao, Heaven and Earth". Thirty years ago, the environment was not good, but his mother taught him English, and his father taught him to read and told him to choose his friends carefully. Because everyone is influenced by others, we have to choose to accept the good influence, which constitutes his geographical position and successfully enters the university.

His father made a correct judgment on Tao Tian Di, and let him learn to catch up with the great development of the national automobile industry. However, he likes liberal arts. During his college years, he read Sun Tzu's Art of War, Zi Zhi Tong Jian and other famous books, and gradually found his own direction and knew what he wanted.

After graduation, the students all want to be allocated by the state and divide the house in the future. Huashan thinks that the house is not important to him. When it comes to taking this step as a general in my life, the most important thing is to have determination.

You can't just make money, then it's over. Money allows you to contribute to society, and society returns you. Determination is what kind of person you want to be and what kind of value you want to play.

Next, knock on the blackboard to draw the key points.

What will you do when you have a goal?

This is in line with the principle of strength. Concentrate, strength is your time. It also conforms to the principle of completing one thing in 10 thousand hours. Put enough time into deliberate practice, and you can become a world-class expert.

* * Only do one thing in your life. This view is too shocking. How ambitious can you be in this matter?

It makes people cry to think about it.

During the ten years from college to work, I didn't set an ambition to work hard in one direction. Instead, switching back and forth, where to make money and where to cut, consumes heart and effort, and nothing can make you stand firm.

Those who stand firm are all showing a great thing, and some even have several things.

Huashan's super symbol is super creativity, which has become a must-read book in the marketing field. The douban score of "Survival Desire" is 9.0, and Xu zhēng suddenly stops. There are no more than 20 China movies with a score of 9.0. Mitchell's only novel Gone with the Wind is enough to establish her unshakable position in the history of world literature. Steve Jobs' Apple, Luo Zhenyu's Get, Lei Jun's Xiaomi and so on.

Ordinary people only need to do one thing that they can get.

Establish the principle of doing only one thing in your life.

Doing only one thing in this life is your core goal, and it is the work you want to present to the world in this life. You should concentrate your superior forces (time) to finish it.

Reminds me of Buffett's snowball theory. Life is like a snowball. It is important to find wet snow and long downhill roads.

In other words, what you have to do must be attached to a potential energy, and there is a lot of room for profit.

Lei Jun said that a person wants to achieve something, not because you are strong, but because you follow the trend and push the stone above Wan Ren.

Re-emphasize the importance of potential energy and establish the principle of doing only one thing in your life on the basis of potential energy.

Liang Ning summed it up with points, lines and surfaces. Efforts are a point, there must be a linear growth cycle, in an industry, and then attached to an economy.

When we are looking for our own things, we should also have a little knowledge of lines and surfaces.

When making a choice, Huashan also emphasized the importance of "Tao, Heaven and Earth". On this basis, he found what he wanted to do most.

Has been doing marketing consulting, long-term marketing promotion for other brands, such as sending gold wine to elders; Sanjing, blue bottle of calcium; Siebel oat noodle, I love oats; Get, knowledge is getting, and so on.

These are still serving others and are well-known in the industry. Until he wrote the book "Super Symbol is Super Creativity" according to these brand methodologies, he made great contributions to the local marketing circles in China, influenced groups of people who wanted to engage in marketing, established his position in the industry, and realized his dream of being a writer in college.

What did he do next?

He began to reread a series of classics, such as Huashan's Interpretation of the Art of War, Huashan's Interpretation of Mencius, Huashan's Interpretation of the Analects of Confucius, Huashan's Zi Zhi Tong Jian and so on.

What can you think of?

Huashan exports his views on classics and spreads his thoughts by reading classics, so as to occupy a place in the cultural field in the future.

Anyone who has seen Super Symbol is Super Creative knows that he mentioned that product naming needs familiar symbols to make people remember and spread.

You see, the books he chose are all classics of Chinese studies and super symbols. When he interprets super symbols, he is bound to classics, and the vitality of communication is very strong.

Think about it. Zi Tong Zhi Jian, edited by Sima Guang, has 294 volumes, and it took 19 years to complete, with more than 3 million words. People who can understand it will take at least seven or eight years, and the time cost is so high that few people dare to do so.

Huashan dares.

Sun Tzu's art of war says, you win first, then fight, you win first, and everything you do later is profitable.

China has become famous. The first basic book is a best seller, and the next book is to expand the victory. Once successful, it will go down in history.

What good will it do us to know about it?

Ordinary people can leave almost nothing that will affect others in the future. Then we can't go on like this, seize a point that we can grasp, continue to do it, and do something valuable.

Finally, post a note I made casually today, which is also about writing.