2, network marketing product strategy: SMEs must be clear about their products or services to use network marketing, which products are selected by online consumers. As a target group, because the cost of online sales of products is much lower than other sales channels, small and medium-sized enterprises can make greater profits through online marketing if their products are properly selected.
3. Network marketing price strategy: Price strategy is also one of the most complicated issues. The price strategy of network marketing is a direct dialogue between cost and price. Because of the openness of information, consumers can easily grasp the prices of competitors in the same industry. How to guide consumers to make a purchase decision is the key. If small and medium-sized enterprises want to succeed in online marketing in price, they should pay attention to the cost performance of their products and the characteristics of their products compared with competitors in the same industry. In addition, due to the impact of competitors, the price strategy of online marketing should also be adjusted in time. Small and medium-sized enterprises have different marketing purposes and can set prices according to different time. For example, in the stage of private brand promotion, consumers can be attracted at low prices, and profits can be reduced to occupy the market on the basis of calculating costs. After the brand has accumulated to a certain stage, an automatic price adjustment system will be established to reduce costs, and timely adjustments will be made according to the supply and demand situation in the variable cost market and the quotations of competitors.
5. Network marketing channel strategy: The network marketing channel should be based on the principle of convenience for consumers. In order to attract consumers' attention to our products in the network, we can combine our products with related products of other small and medium-sized enterprises as an extension of our products, and the simultaneous appearance of related products will attract consumers' attention. In order to promote consumers to buy, promotional information, new product information and company dynamics should be published on the website in time. In order to facilitate the purchase, we should provide a variety of payment methods to give consumers more choices. When building the company's website, we should set up an online shop to increase the possibility of sales.
6. Customer service strategy of network marketing: The difference between network marketing and traditional marketing mode lies in its unique interactive mode. The traditional marketing model is very important in interpersonal communication, and the marketing method is relatively simple. Network marketing can strengthen interaction according to the characteristics of its own products, specific target customers and unique corporate culture, save expenses, have novel and diverse forms, and avoid the old-fashioned simplification of the original marketing model.