① Sudden decline in transaction volume: it is clear whether there are account adjustment operations, price adjustment, budget adjustment, suspension of directional change mode, etc. All kinds of account operations may affect the stability of the model and may lead to data fluctuation, so it is generally not recommended to adjust the high-quality ideas. Check the operation behavior. If you narrow the scope of operation, such as lowering the price and budget, you can try to call back. If not, refer to the new amount of quality ideas.
(2) It is clear whether it is quantity loss or quality loss. From the data point of view, account consumption is still stable. If the conversion volume drops, pay attention to optimizing and improving the quality of creativity, and innovate with reference to high-quality creativity.
③ Analyze the data and investigate the factors that affect the presentation: the smart billing mode is affected by the click-through rate. If the effect data is low, the advertising volume is normal. Pay attention to optimizing ideas and pages. In addition, whether the budget is sufficient, whether the bid is reasonable, and whether the targeted coverage is sufficient. They are all factors that affect the amount of accounts. Check them one by one.
4 creativity decline: the material has a life cycle, and judging this situation also requires data analysis. If all the data of creative input continues to decline at the same time, and there is no obvious improvement after adjustment, you can give up advertising and refer to high-quality ideas again.
⑤ Choose a third-party tool (such as many powders) to help you send back ocpc data. Increase the number of returned forms and help optimize them.