Qualification of training institutions. It started earlier than its peers (companies can check the company's founding year and can't fool people), and now the training institutions with a little customer evaluation reputation on the market are more reliable. Daocheng Consulting was established in 2008, starting with amoeba, which is regarded as the early amoeba industry. 12 in He Ying and 2006 in Bloomington. This enterprise used to focus on human resources training, and it was not until 14 that it began to talk about amoeba.
2. The strength or successful case of the client enterprise that the training institution counsels and cooperates with. If the clients of cooperation are powerful companies such as Fortune 500, China Fortune 500 and large listed companies, they will be more reliable than their peers. As far as I know, Huawei, Sinotrans, Yanjing Liquan and Oudu Holdings were customers of Daocheng 15 years ago, and now Libai, Kochi, Nippon, Hengyuan, Guangbao Electronics (Huawei mobile phone manufacturer), six walnuts and Tomson have been added. He Ying started as a small business customer, and now she is slowly accumulating, such as real kung fu. Relatively speaking, there are fewer powerful enterprises in Bloomington.
3. Teachers' experience and teaching ability. For example, amoeba management training institutions generally require teachers to have at least 8 years of industry management experience: to teach others to do management, they must do management first, and understand the existing problems and some solutions. Personally, I think Tian He Xi is well-known in the consulting industry, otherwise those well-known enterprises with great strength will not look for them.
Secondly, the teaching ability: speak directly to the problem, the sentence is simple and clear, and the professional knowledge is hard enough. No student likes a teacher who hasn't got into the subject for a long time.
The third is the experience of consulting landing service: training institutions also have competition, and everyone's courseware is similar (literal knowledge is easy to copy). How to distinguish? It is important that technical experience can be replicated, but it is difficult to replicate the operation of landing counseling, because the customers faced by training institutions involve all walks of life and need rich industry experience. An experienced teacher, aiming at the problems of the same industry, gives examples at will in the course, and does not need to explain with professional knowledge. Simple practical experience can make people understand and inspire.
4. Enterprise scale. This is for reference only, because sometimes a large scale does not mean that a company has strong profitability. Daocheng has its own direct sales team, and He Ying is mainly an agent.
5. The product or knowledge structure of the enterprise. If the courses carried out by a training institution are not available to peers and are relatively difficult to copy, then the knowledge system is relatively systematic and complete.
The concept of Daocheng+the self-management knowledge system of abacus is relatively more than just amoeba. There are systematic trainings on Amoeba management, management leadership, enterprise business model development, strategy (capital, development, competition and cooperation) and annual business plan. Judging from these courses, amoeba is only a small part of this knowledge system. They only promote a small part of kazuo inamori, and most of them are talking about self-management. He Ying mainly focuses on amoeba curriculum and knowledge system. I haven't seen their propaganda. They also promote kazuo inamori.
6. price. As the saying goes, what is expensive must have its expensive value. Not all enterprises can sell more courses than their peers. You know, it makes sense that things are valuable or more valuable.
At present, the courses in Daocheng are relatively more expensive than their peers. They say that most customers want to solve problems and want results and value, so they don't fight price wars, but fight for word of mouth and professional services.