Subsidizing the official live broadcast room10 billion is a promotion form for major e-commerce platforms to attract new customers, and it can also be regarded as a market competition strategy. The introduction of promotion rules can be said to have an immediate effect on stabilizing businesses and promoting consumption.
However, these live broadcast methods have played a positive role in encouraging industry morale and enhancing consumer confidence. At the same time, this is also a positive response of e-commerce companies to the national consumption promotion policy.