What is market research and its significance?

Market research refers to the use of scientific methods to collect, record and sort out relevant marketing information and materials purposefully and systematically, analyze the market situation, understand the market status and development trend, and provide objective and correct information for market prediction and marketing decision-making.

The contents include market environment investigation, market situation investigation, sales possibility investigation, and investigation on consumers and consumer demand, enterprise products, product prices, social and natural factors affecting sales, sales channels, etc. 、

meaning

Help to better absorb the advanced experience and latest technology at home and abroad, improve the production technology of enterprises, improve management level,

Provide decision-making basis for enterprise management departments and relevant responsible persons.

Improve the competitiveness and viability of enterprises