When designing Logo, paying attention to skills can often help designers break through the inspiration of self-innovation, enrich the choice of forms and guarantee the quality. Here are some common logo design techniques:
1. concise and clear
A good logo design should be concise and direct, and a simple form can convey the most urgent information and accurately convey the information to the target customers. Clear logo is not only easier to identify, but also can increase the relevance and readability of brand impression.
2. Intuition is easy to understand
Logo design needs to judge from the public's point of view whether it just can't express the text content, and at the same time have universal memory. Just add elements that users need to communicate with, such as Nike, Adidas or McDonald's. A LOGO composed of a single letter is a good example and easy to understand.
3. Reversible design
The logo with reversible design can ensure the perfect effect under different background tones. For example, if white is the main color, it needs the same powerful symmetrical color as the logo symbol, which once again provides a profound language experience.
Let the color work
Color is an extremely important part of logo design, which helps to make the logo more vivid and interesting. Color can not only enrich the brand image, but also embody specific attributes and concepts. But we should also pursue simplicity and exquisiteness, and explore the combination according to the brand concept and the preferences of target users.
5. Pay attention to pattern design
The artistic aesthetics of pattern design is very important, which is often the other side of the coin, so that all images are concise and straightforward, and don't forget to focus on conveying the uniqueness and differences of the brand.
In short, logo is one of the most basic elements of an enterprise, and sometimes it is also the frontrunner of a brand. At the same time, the clever use of Logo is to create a smooth design system, material design and other representative and popular Logo. Choosing appropriate skills according to different brand needs and aesthetic trends will ensure the smooth creation of a classic logo.
Zhonghui Design Original Logo Design Works
The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design company, hoping to help everyone.