The issue of Wuliangye's successor, which was once hotly debated, was finally notified by Yibin State-owned Assets Supervision and Administration Commission [2007] No.2, marking the end of Wuliangye's historical stage in Wang and the official beginning of Xintangqiao era. Although Wuliangye, which has a brewing history of more than 3,000 years, has always been ranked second in the usual ranking of China liquor, people have acquiesced in Wuliangye's status as the king of China liquor, so this coaching change has attracted attention from all walks of life, and evaluation speculation and various ideas have followed. Among the various viewpoints of pessimistic, optimistic and indifferent people, the author is still one of the optimists.
Although we feel that the Sichuan provincial government departments are hesitant and confused about Wuliangye's coaching change, we can still see that they attach great importance to this matter. After all, Wuliangye has always been the trump card of Sichuan Province. Wuliangye is also a well-deserved financial pillar in Yibin. Therefore, although Wang is 6 1 year-old this year, exceeding the retirement age, the government departments have been unable to find the most favorite and trustworthy successor to take charge of Wuliangye. Therefore, in July last year, Minister of Organization Department of Sichuan Provincial Party Committee and Yibin Municipal Government extended Wang's term of office to 2009. Therefore, the personnel adjustment of Wuliangye this time made the industry feel expect the unexpected, and various controversies emerged one after another.
It is customary to send government officials to subordinate enterprises to appoint state-owned enterprise executives, but the official level is as high as deputy mayor, which is rare in the state-owned assets system. In Sichuan Province, only Changhong succeeded Ni, which fully shows that the local government attaches importance to personnel changes in large state-owned enterprises. In addition to Wuliangye's status today, there is another problem that must be considered: how to continue and enhance the glory created by Wang, and how to play cards by traders in the post-Wang era has become the focus of attention in Sichuan and even the whole country.
When it comes to the history of Wuliangye, it may always be closely linked with Wang. This 1970 department of mechanical engineering graduate of Chongqing University has been transferred to Wuliangye as the winery director for more than 20 years since 1985. Wuliangye made great efforts to make bold reforms, and its sales increased from150,000 yuan to156.65 million yuan, an increase of 1000 times. Therefore, it is not an exaggeration to call the king the "soul figure" of Wuliangye. Therefore, after this halo-filled figure retires, it is naturally a hot topic for us to make the strategic decision of Tangqiao, the successor to Wuliangye's reform and upgrading.
Let's take a look at Tangqiao's resume first: male, Han nationality, 52 years old, from Jiang 'an County, Sichuan Province, a graduate student of the Party School of the Provincial Party Committee. /kloc-0 joined the work in April, 1972, 1974 10 joined the China * * * production party. He is currently a member of the Standing Committee of Yibin Municipal Committee, deputy mayor of the Municipal People's Government and party group. Since March 20, 2007, he has served as the director and chairman of Yibin Wuliangye Co., Ltd., and the president, director, member of the Party Committee and deputy secretary of the Party Committee of Sichuan Yibin Wuliangye Group Co., Ltd. Although Wang is still the chairman of the group, it is an indisputable fact that under the ideology of official position in China, "he has a name and does not seek politics". The following outlines the possible layout and planning of the future Tangqiao era from the aspects of bottlenecks, competitive environment, internal contradictions and capital environment encountered in the development of Wuliangye.
Camel strategy: the industrial layout is more stable, pragmatic and single-minded
Wang, who is famous for his "proactive" style, foresaw the shortage of high-quality liquor resources in the future. Therefore, we will not hesitate to invest a lot of money to expand the important links in the industrial chain such as raw material storage, tasting and blending center, quality management center and packaging production line. The huge production capacity of Wuliangye has laid a solid foundation for the market demand of high-end liquor expansion in the future. But everyone in the industry knows that the excessive diversification of Wuliangye Group consumes too much energy of Wang He Group, and the development of liquor industry should have better development space. Therefore, we can see that Wuliangye is the king of wine, but it can't be compared with the calm and cautious Maotai, and its weak growth in the stock market is not as strong as Maotai's internal force.
Capacity limitation once became the biggest weakness of Maotai. In the last year or two, Ji Keliang, the head of Maotai, made up his mind to make a capacity expansion plan in the 11th Five-Year Plan. In terms of market foresight, Wang, who has a sharp style, is one step ahead of Ji Keliang, who is calm and cautious in charge of Maotai. People are concerned about how Tangqiao competes with Ji Keliang or his successor for the title of the first brand of China liquor. How to maintain the productivity advantage of Wuliangye, which has clearly defined Maotai strategy, is a subject that Tangqiao must face.
Therefore, Tangqiao, which bears a heavy burden, will concentrate on developing its main business liquor, take a high-end brand strategy and dilute related industries. Gradually divest or privatize some affiliated companies, vigorously build a boutique strategy, and improve the brand gold content. Some holding companies unrelated to liquor will soon be transferred and divested, and some related industries in the industrial chain of the group will also be adjusted and straightened out, which is in line with some policies of Sichuan Province and Yibin Municipal Government to concentrate and balance interests. They tried to build several advantageous industries such as packaging, logistics and grain rough processing around Wuliangye, which is similar to Toyota's supporting industries. However, these strategies are completely different from the strategic thinking of Wuliangye meritorious veteran Wang. On the premise of putting the overall situation first, the government made concessions to Wang. However, in the Tangqiao era, which represents the interests of both the government and Wuliangye, this mission and planned train will surely start rumbling again, put it into practice and move on.
The golden mean: radicalism and calmness coexist in the human resources system.
People in the industry have always believed that the "iron fist" style is one of the main reasons why Wang created the myth of Wuliangye's rapid expansion. As a large state-owned enterprise with strong background, Wang took the lead in adopting the recruitment system and election system in the labor and personnel system, and established a good human resources system for Wuliangye. With the development and vitality of China's market economy, Wang's move is regarded as a far-sighted strategic vision, which has received the least criticism. However, in the early days of Wang's reform, due to great pressure, the management and marketing departments still retained some conservative elders of various factions, which restricted the transcendence of team thinking to a certain extent and weakened the incentive function of KPI assessment system. Therefore, the successor Tangqiao will carry out reform and reorganization because of the support of government departments. Although the inherent interests of the representative faction of state-owned enterprises will be re-established in the future, the positive significance of the initial reform should be encouraged and supported.
Tangqiao has successively held important positions in the State Planning Commission, Statistics Bureau, Price Bureau, Regional Administrative Office, People's Government and other government departments. In addition, there are Yibin Machinery Factory, Yibin Paper Machinery Factory and other enterprises. Rich work experience makes him handy in dealing with all kinds of complicated personnel relations and conflicts of interest, which meets the needs of the current Wuliangye reform.
This sudden personnel change did not let Wang continue to provoke a new round of reform, indicating that the Sichuan provincial government and Yibin have a very strong will to change Wuliangye. The solution of Wuliangye problem is the general trend, but judging from the complexity and difficulty of Wuliangye's historical problems, it is obviously difficult to promote substantial changes in enterprises only by internal forces, especially by maintaining the original personnel structure.
Tangqiao's personnel management and appointment style will be integrated with some experience in governing the government and will gradually introduce political or business elites. In addition to retaining more radicals in the marketing system, the management will gradually become more pragmatic, and the reorganization should be more intense and rapid than in the Wang era. Tangqiao, with rich management experience, faces the expectation of the government to cut the gordian knot, but its good public relations ability at the government level will enable it to win strategic buffer space. In the relatively fierce pace of reform, Tangqiao will try his best to maintain the backbone of Wuliangye system, and he will keep radical and calm in a relatively balanced proportion in the management structure, which is not unrelated to his golden mean thought honed and edified in government work.
We expect that new executives will join Wuliangye to assist Tangqiao within half a year. This is too hard to guess, so we have to wait and see, but I expect it to be an executive from the workplace. As for whether Tang Qiao will bring someone from the government or state-owned enterprises as his assistant or office director as usual, it is not very important.
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