1. international trade (major in media economy) trains compound applied professionals who have a solid theoretical foundation in economics and media studies, are familiar with relevant national media laws and policies, can master a foreign language skillfully, and systematically master media economic business and its operational skills.
Students in this major have the basic ability to work in various media business departments, as well as other propaganda departments, enterprises and institutions by studying the basic theories and knowledge of economics and media studies and receiving basic training in related businesses.
2. The major of law is to cultivate all-round development of morality, intelligence, physique and aesthetics, to meet the needs of China's socialist modernization in the 2/Kloc-0 century, with a solid foundation, wide knowledge, strong ability, high quality, innovative spirit, systematic mastery of legal knowledge, familiarity with Chinese laws, and ability to work in state organs, enterprises, institutions and social organizations, especially in legislatures, administrative organs, procuratorial organs and judicial organs.
Students in this major mainly study the basic theory and knowledge of law, and cultivate legal thinking and legal practice ability. Have the basic ability to analyze problems, manage affairs and solve problems by using legal theories and methods.
3. Advertising majors train advertising professionals with professional theories and skills and extensive cultural and scientific knowledge, who can engage in advertising planning, creativity, design and production, advertising management, marketing planning and market information consulting in advertising companies, news media advertising departments, market research and information consulting industries, and enterprises and institutions.
Students in this major mainly study the basic theories and knowledge of advertising, receive training in basic theories and skills such as advertising planning and creativity, cg animation design and production, photography and video recording, and master the basic knowledge and skills of advertising implementation and management.
4. The major of news editing and production (network media) trains compound talents who have systematic theoretical knowledge and skills of network communication, extensive knowledge of culture and science, are familiar with the basic ethics and laws and regulations of network communication, and can engage in website planning, website construction and management, information editing and dissemination in * * * departments, news publishing institutions, schools, large enterprises and institutions, and online media.
This major requires students to master the basic theory, knowledge and skills of network communication, master the theory of news communication, receive basic training in news business, and have the ability of network operation and management. Graduates should meet the following requirements: master the basic theory and knowledge of journalism; Master the basic theory, knowledge and technology of network communication; Understand the ethics and laws and regulations of network communication; Understand the concept and skills of online media operation and management.
5. The major of news editing and production trains all-round development of morality, intelligence and physique, and is suitable for professionals engaged in news editing and editing in news media institutions such as newspapers, radio stations, television stations, news agencies and the Internet, as well as professionals engaged in cultural propaganda and public relations in other social fields.
Students in this major mainly study the basic theory and knowledge of journalism, receive the basic training of journalism, and master some basic knowledge of humanities, social sciences and natural sciences, so as to have the basic ability and quality to engage in journalism and adjacent professional work.
6. Applied Psychology Major (human resources evaluation) is the application and expansion of applied psychology major in human resource screening, selection, training and motivation. Cultivate the basic theories, knowledge and skills of psychology and related basic disciplines; Familiar with the theory and practice of talent growth, evaluation and management; Familiar with policies and regulations related to human resource management, with strong interpersonal communication, organization, coordination and leadership skills, able to engage in human resource management, consulting, market research, planning, public relations and other aspects in industrial and commercial enterprises, social investigation institutions and administrative departments. Media major in excellent universities in China.
7. Master the professional theory, knowledge and skills of radio and television program production, planning, creation and production, have a high political level, theoretical literacy and artistic appreciation ability, have certain cultural and scientific knowledge, be familiar with the propaganda policies and regulations of the party and the state, and be able to engage in radio and television program production in radio, film and television systems or other departments.
The word "media" comes from the English word "medium". The explanation in the Chinese dictionary is very simple, which refers to the media (radio, television, newspapers, internet, movies, etc. ). In recent years, with the continuous study abroad industry < gt;
Question 2: What does the media industry include? Thank you. The media industry is very extensive, mainly including broadcasting host, TV director, reporter, photographer, editing and broadcasting, dubbing, screenwriter, drama, film and television, digital media art storage, news production and writing, etc. These are all works of the media industry.
Question 3: What does the media advertisement include? There are five major media at present.
One: Paper media
Such as newspapers and magazines.
Two: TV broadcasting
Such as television and radio stations.
Three: Internet
Such as: major portals
Four: outdoor
Such as street signs, bus shelters, etc.
Five: Move
Such as: mobile phone media
That's about it for your reference.
Question 4: What is the central media? People's Daily, Xinhua News Agency, China Youth Daily, Guangming Daily, * * Newspaper, Economic Daily, Qiushi Magazine, etc. The central media is headed by Publicity Department of the Communist Party of China, reported to the relevant departments for approval, represents * * *, preaches policies and reflects public opinion.
Question 5: What is the development trend of the media industry? 1. At present, the media industry is a typical sunrise industry in China. From the development trend, it is also a high-income flexible industry. At present, the media industry in China can only be said to be in the early stage of development, and there is a great market space in the future, which can support the industry to maintain a high development speed in a long period of time and has great development potential. Looking back on the development of China media industry in recent two years, the scale, increase and composition of output value of various industries in the industry have changed rapidly. Mobile media and Internet will become the main direction and driving force for the development of the media industry. Technological revolution and policy are the two main factors that lead to the change of media form.
Question 6: What industries does the advertising company include? Different types of advertising companies have different functions. 1. Media agency type: Acting or buying out the media of radio stations, newspapers and TV stations, and being responsible for delivering the media to customers. This is the most common type of company. 2. Design and production company: shoot professional advertisements, invite spokespersons, and post-produce advertisements. This is more common in big cities. 3. Creative planning company: an advertising company responsible for giving ideas, ideas, scripts and planning schemes. The one opened by Ye Maozhong is. 4. Comprehensive advertising company. Omnipotent, omnipotent, but not good at anything. Such advertising companies will gradually decrease in the future. I hope my answer can help you and be adopted.
Remember to adopt
Question 7: What does the media industry do? Compared with domestic professional education, foreign media education has incomparable advantages such as long history, complete professional settings, strong R&D strength and strong international atmosphere. Kai Tak Education Study Abroad Consultant made an analysis of the study abroad market for media majors.
Five career directions
News media (traditional news, online news, news photography): you can enter all large, medium and small newspapers and news publishing houses, you can also engage in news of radio and television media, and you can also enter advertising, public relations, publishing and other fields;
Marketing advertising media (advertising, marketing, cultural policy, cultural research): you can enter the * * * department or private enterprises to engage in consumer marketing, sales, brand manager, advertising design, advertising execution, marketing consulting, etc. ;
Mass media (mass media, public relations): you can become professional public relations personnel and work in enterprises, communities, educational institutions, hotels, medical and welfare institutions, cultural exchange organizations and other industries;
Media publishing (desktop publishing, media products, movies and media studies): You will have professional creative talents and skills, including photography, editing, digital editing, sound processing, interactive game design, CD-ROM media production, network design and so on.
Creative performance (creative writing, performing arts, dramatic arts): You will have professional creative talents and skills, and your occupation includes creative director, artistic director, director, script writing, photography, editing, etc.
Question 8: What jobs are there in the media industry? Position: Director, Assistant, Supervisor, Commissioner, etc.
Position: operation, content editing, copy editing, video editing, art design, planning, product marketing, product sales, brand promotion.
It can be said that most of the media are all-rounders!
Question 9: What majors does the media include? News media (traditional news, online news, news photography): you can enter all large and medium-sized newspapers and news publishing houses, you can also engage in news of radio and television media, and you can also enter advertising, public relations, publishing and other fields. Marketing advertising media (advertising, marketing, cultural policy, cultural research): you can enter the * * * department or private enterprise, and engage in consumer marketing, sales, brand manager, advertising design, advertising execution, marketing consulting, etc. China Middle School Students Alliance Network reminds the mass media (mass media, public relations) to become professional public relations personnel, working in enterprises, communities, educational institutions, hotels, medical welfare institutions, cultural exchange organizations and other industries. Media publishing (desktop publishing, media products, movies and media studies): You will have professional creative talents and skills, including photography, editing, digital editing, sound processing, interactive game design, CD-ROM media production, network design and so on. Creative performance (creative writing, performing arts, dramatic arts): You will have professional creative talents and skills, and your occupation includes creative director, artistic director, director, script writing, photography, editing, etc.
Question 10: What are the positions in the media and film industries? This easy-to-enter major is still very interesting to learn, and it is not difficult to learn. It is difficult to upgrade to a higher level, because this major is relatively unpopular, so it is difficult to say that employment is difficult. On the one hand, there are few professionals in this major, and it seems easy to get a job. On the other hand, the market has less demand for talents in this field. I can only say that the employment in these two years is not very clear. But it is estimated that it will be fine in two years, because the application of media technology will be more, and many people engaged in this are not professionals. In two years, film and television multimedia must strive for perfection in quality, which will be an opportunity for professionals who graduated from undergraduate courses. Of course, there are many talents who graduate every year, and it is king to have strength and connections. Otherwise, most graduates from famous universities are unemployed at home.