1. Merchant identity
Now you have applied for the opening of the whole market business (except for some special industries (underwear, real estate), you can apply for the right of live broadcast as a business. You can click on the live center console, and the system will automatically check whether you meet the opening conditions.
If the opening conditions are met, the page will display "Confirm Opening", and click to open the live broadcast permission for live broadcast; If it does not meet the requirements, the nonconformity has not been displayed on the page, and it can be improved through self-inspection in the following five cases:
Spread a drill or more;
The store's micro-scouring grade is L 1 or above (the original micro-scouring fans requested to cancel, and it will be implemented on June 2 18). How to check the level of micro-scouring? You can click here to check.
The live broadcast platform will also combine the operational capabilities of old customers in the store;
The live broadcast platform will also combine the matching degree between the goods sold in the store and the main categories;
The live broadcast platform will also be evaluated in combination with store sales;
Sellers must abide by the rules of Taobao marketing activities;
There is no illegal act of selling counterfeit goods in this natural year;
No serious illegal acts such as publishing prohibited information or forging materials occurred in this natural year, and 6 points or above were deducted;
Tips: If you enter the center console, it is suggested that you can pay attention to the classification, operation and maintenance of customers in the customer operation platform and other places, and try to sell goods consistent with the main category.
2. Non-merchant status (talent/consumer)
For non-enterprise and individual anchors, the basic threshold can meet one of the following two conditions:
Condition 1: Taobao Daren's account level reaches L2 level; (If you are not a Taobao talent, it is recommended to apply for talent first. )
Condition 2: You need to have good field control ability, fluent speech, clear thinking and strong interaction with fans, so you need to upload a video of the anchor leaving the country to fully and comprehensively show yourself ~, and the video size should not exceed 3M, because the current system only supports 1 minute, so I suggest you think about how to show your live broadcast ability through 1 minute, instead of just introducing yourself.
Condition 3: Pass the basic rule test of new anchor;
If you meet the above requirements and pass the examination, you can become the anchor of Taobao immediately ~
Application entrance: through the Taobao live app-log in to your Taobao account-consult the anchor recruitment on the banner of the section.
3.MCN partners (institutions)
At present, Taobao Live has more than 200 MCN cooperation organizations (UGC network celebrity anchor organizations), and the platform hopes to cooperate with organizations with rich experience and outstanding achievements in the field of live broadcast (network celebrity/anchor organizations).
If you are a brokerage company with a large number of anchors, and have had successful cooperation experience in other live broadcast platforms, and want to join Taobao Live as an anchor operation, you can directly click on "Taobao Live MCN Partner (Institution) Recruitment Description" to view the details ~
4.PGC live broadcast agency
If you are a professional column production team and have rich and successful experience in content planning and production of variety shows and e-commerce programs, click "Taobao PGC Entry Specification 20 1702 Edition" to register.
Extended data
Taobao live content requirements:
1. Remember that no matter what content type, remember: Don't appear account information such as WeChat and QQ. Once found, immediately cancel its permission to publish videos.
2. If the video content resolutely puts an end to pornography, gambling, drugs, cigarettes and alcohol, once found, the account of Daren will be cancelled immediately, and the right to pursue responsibility will be reserved.
3. The anchor is not allowed to add his own shop or WeChat information in the live comments through the trumpet. At present, it is found that this information will be automatically blocked, but you can share your store link by sharing your baby address when the live broadcast is initiated, which is on the first operation button of the live broadcast operation interface.
4. Do not promote account information other than mobile phone Taobao in any form in live broadcast or video, such as account information of third-party apps.
References:
Taobao Consumer Service Center-How to apply to join Taobao Live?