1. What's the handling fee for buying a Tmall store?
1, the cost of Tmall Store
As we all know, this fee is definitely indispensable for the buyers of Tmall online stores, with different store types, commodity categories and credit ratings.
Flagship stores are more expensive than specialty stores. Take the household clothing category as an example, the average flagship store is 80,000, the average franchise store is about 45,000, and the prices of specialty stores and franchise stores are about 45,000.
But it does not include annual fee and service fee. The actual transaction price will definitely have a certain price fluctuation range, but generally it will not be very large. Of course, the specific price is still decided by the seller.
2. Tmall store deposit and annual technical fee.
Anyone who knows Tmall stores knows that Tmall stores must have a deposit of 50,000 yuan and 65,438+10,000 yuan, depending on their own categories.
The quantity of different categories will be different, so everyone must understand clearly before this to avoid misunderstanding.
3, trademark transfer and purchase costs
The transfer of Tmall is to transfer the company and the trademark together, and the buyer has to pay a certain trademark transfer fee in this process.
At the same time, we should also pay attention to whether the trademark is R trademark or TM trademark. If the R trademark is registered in the Trademark Office, such a trademark is also valuable.
4. Platform service fee
The transaction of Tmall's transfer platform needs to pay a certain service fee to the platform. Of course, some people may choose private trading shops because of greed, but this requires great risks and may cause serious damage to funds.
2. What are the product promotion expenses?
1. Direct selling expenses: salaries, bonuses, travel expenses, training fees, communication fees and other related expenses of direct selling personnel.
2. Promotion expenses: advertising media expenses, product manual printing expenses, awards and exhibition expenses, promotion department salaries, etc.
3. Storage expenses: rent, maintenance fee, depreciation, insurance, packaging fee, inventory cost, etc.
4. Transportation costs: mainly consignment costs. If it is self-owned transportation, depreciation, maintenance, fuel, license tax, insurance and driver's salary should also be calculated.
5. Other marketing expenses: the salary of the marketing manager, etc. These costs, together with the production costs of the enterprise, constitute the total cost of the enterprise and directly affect the economic benefits of the enterprise.