1. news information category
Today's headlines, a little information, Zhihui Push (Tencent Information Client, Daily Express), Sina Fuyi (Sina News Client), Sohu Settlement (Sohu News Client), Netease News Client. These are all information-based information flow advertisements.
Characterized in that:
① users use it for a long time, with high frequency and strong stickiness.
Because information products are the first to launch information flow advertisements, advertising sales and advertising spaces are diverse. ③ Limited accuracy, suitable for strong exposure.
2. Social media
Momo, Guangdiantong, qq friends dynamics, etc.
Characterized in that:
① Users are highly interactive, and information can be disseminated twice.
(2) With a large number of user registration information, the accuracy of determining users' natural attributes is high.
3 Unlike consulting apps, which have multiple channels, the form and style of advertisements are relatively simple.
3. Video class
Iqiyi, Tencent, LeTV, Youku, etc. In view of the rising prospect of the online video market on the Internet, it is one of the more concerned information flow advertisements at present. However, the characteristics of the original information flow advertisement make the production cost of video information flow advertisement higher and need to integrate various resources.
4. Browser
Uc browser, Baidu browser, Sogou browser, etc.
Characterized in that:
① The user base is large, and it is mostly integrated with other platforms, such as uc+ Ali.
② Only the homepage triggers, and the user's attention is low. At present, the mainstream types of information flow advertisements on Internet platforms have their own advantages, but at the same time, we need to carefully consider who our users are, so as to prescribe the right medicine.