I am an investment broker and often need to develop clients. In the process of developing customers, we usually need to know several aspects of customers, so when I meet customers, I will talk to him about his work (this is a normal chat, which will not cause customers' disgust and vigilance), and then talk about his general location, usual activities and hobbies from work, and then talk about his family. In this process, I have got the information I want:
1: His job: Tell me his comprehensive quality and social status.
2. His general residence and hobbies: talk about his economic strength and spending attitude.
3. His family: Tell me about his position and voice in the family (maybe his wife has the final say), as well as his family's economic situation and crisis.
Of course, when I want to enter the promotion, I will continue to talk about his children's further education and development, so that he will have a sense of economic crisis and accept my investment advice. Marketing is a very complicated and meticulous project, and we should pay more attention to it. Only by mastering the whole process will he be handy!