Determine the needs and goals: communicate with customers to understand their needs, product characteristics and target market. Collect relevant information, including product information, brand positioning, target audience, etc.
Market research and competition analysis: conduct market research to understand the trend of the target market, consumers' preferences and competitors' packaging design. This helps to determine the design direction and find differentiated ideas.
Creative concept development: according to the needs of customers and the results of market research, we began to develop creative concepts. The design team will produce several preliminary design concepts and present them to customers through drawing, rendering or other forms.
Selection of design scheme: discuss and evaluate various creative schemes with customers, and choose the design scheme that best meets the needs and expectations. It can be revised and improved until the final design scheme is determined.
Detailed design and production: After the design scheme is determined, the design team will carry out detailed design and production. This includes selecting appropriate colors, fonts, patterns and materials, and creating the final packaging design document.
Sample making and testing: according to the design documents, make the actual packaging samples. These samples can be used to test the actual effect, usability and market reaction of packaging. Make necessary modifications and adjustments according to the test results.
Production and mass production: after the sample is confirmed, it will enter the stage of production and mass production. Cooperate with manufacturers to ensure that the quality, quantity and delivery time of packaging meet the requirements.
Quality inspection and control: Conduct quality inspection and control on the produced packaging to ensure that the packaging meets the design requirements and relevant laws and standards.
Marketing promotion: after the packaging production is completed, the products are marketed and promoted. Before the product goes on the market, the packaging may need to go through some certification and review processes.
Feedback and improvement: collect feedback from consumers and the market, and evaluate the packaging effect and market reaction. Make necessary improvement and optimization according to the feedback information.
It should be noted that different projects and design companies may have slightly different processes and steps, but the above steps generally cover the main processes of packaging design. Fully communicate and negotiate with customers at each stage to ensure that the final packaging design can meet the needs of customers and achieve success.
Dark energy brand design
Dark energy culture, looking forward to working with you.