Weibo is a tool for brokers to communicate with customers. Only by interacting with customers frequently can we truly understand their real needs, psychological changes and market conditions, establish a good fan relationship with customers, and share more useful information for fans, such as buying professional knowledge, transaction safety attempts, transfer safety knowledge, etc. , so as to highlight their professionalism and enhance customer stickiness. In the early stage, it is mainly powder absorption, and in the later stage, it can be mainly marketing.
Step 2 set up a personal blog
Now many portals and real estate industry websites have blog functions, and brokers can set up a personal online blog for free as a window for their information release and image display.
3. Microsite
However, brokers should pay attention to the fact that whether building personal blogs or real estate micro-websites, online customers search for houses through keywords. So your personal homepage or website must have keywords that customers are interested in, so that customers can find you through search engines. For example: second-hand housing, intermediary, small apartment, Chaoyang, environment, cost performance and so on. In other words, what words do customers like to enter in search engines to find a house or a broker? These words must be displayed on your home page or website so that search engines can find you.
In addition, if a customer only sees a few words and suites on your blog or website, then I believe few people will stop there. Therefore, before you officially launch a blog and set up your own micro-website, you must launch a large number of houses on it, accompanied by comprehensive and real pictures taken by houses. I believe this will definitely attract many interested customers.
4. WeChat marketing
Wechat is a marketing tool used by many brokers at present. With a huge user base, it quickly occupied the mobile terminal. Wechat marketing has strong pertinence, high message arrival rate and strong interaction. Brokers can directly feel the changes in customer needs, make timely response measures, and push accurate information to customers.
In order to increase the accuracy of marketing, real estate agents can classify and manage customer resources in order to better follow up with customers. Then there is the operation of the WeChat circle of friends. The first is the construction of personal brand image. Property buyers prefer professional, active and serious real estate agents to serve themselves. Deepen the good impression in customers' minds, and customers will think of you first when they have needs.
In the early stage, we will increase the intentional customers first, and achieve the purpose of long-term marketing through continuous operation and follow-up.
5. WeChat public platform marketing
What real estate agents do every day is to integrate recommendation information. Why not combine it with the official WeChat account? Focus the intended customers on a fixed platform, regularly push valuable information and houses, locate the official account mode of WeChat, and enhance customer loyalty.
With the help of official WeChat account, brokers can reserve customers, provide information, manage customers, classify marketing, facilitate communication, promote brands, expand contacts, improve services, do a good job in the content construction of official WeChat account, and establish a solid customer base.