Two: comment on hot events and then skillfully integrate advertising information.
When marketing soft articles, you must summarize the hot events and express your own brief opinions, which may attract the attention of many readers, who may disagree with you or agree with you, thus causing disputes between the two sides. If this effect can be achieved, it is naturally quite good soft text. Of course, after analyzing the conclusion of hot events, we should fully integrate the important links of information resources according to this conclusion. However, most of the soft-text advertisements we see are ambitious, and there is a feeling that the most important information is submerged in "novels", but it is not worth the candle. Only in this way can it play a role in promotion!
Three: soft text marketing through hot events, don't forget SEO optimization.
Many people think of using hot events to do soft text marketing, but only promote their own products, but ignore the SEO optimization of the website. Perhaps many people think that hot events may have nothing to do with the keywords of their own websites, but as long as these hot events can be effectively related to the keywords of their own websites through reasonable logical reasoning, the effect of SEO optimization will be greatly improved, no matter from the beginning or the end of the article, as long as reasonable website keywords and reasonable keyword anchor text are brought.
Four: You should learn how to publish soft articles through hot events.
Usually, when a soft article is published, it must be published from many different media, not just on one website every day. This is not only not conducive to the optimization of the website, but also to the promotion of soft text readers, and it is not conducive to the coverage of soft text. It is usually better to publish a soft article on five or six different platforms. In addition, at least one soft article should be published every week. If you are doing SEO optimization, it is best to publish soft articles every day! Although the cost is relatively high, compared with baidu promotion, the effect is not only good, but also more conducive to website SEO optimization, unlike after baidu promotion, once the bidding ranking is stopped, the website will fall into an abyss!
The soft-text marketing method of hot events doesn't seem very profound, but few companies or webmasters can really do it, because they all have the same defect, that is, they hope that soft-text marketing can achieve the effect of blowing open the petals of ten thousand pear trees at once, but in fact, soft-text marketing is also a long-term process. As long as you can persist for one or two years, your website, products and corporate brand building will have qualitative changes!
Some enterprises are unremarkable, but their events are very newsworthy. For example, a small enterprise in the deep mainland was suddenly merged by a multinational company, which attracted much attention because of the media's attention to multinational companies. In the microwave oven industry, Glance is in a monopoly position, which can reach the lowest price of similar products in the industry. However, a beautiful company that has never set foot in this industry suddenly entered this industry and set the price lower than Grameen, which immediately became news.