Introduction: Xi 'an Li Xun Garment Co., Ltd. was formally established on 20 12, and its predecessor was Zhengzhou Genting Garment Co., Ltd. which was established in 2007. The registered capital of the company is10 million, which is a clothing company integrating agency and independent research and development. At present, it has three major brands of women's wear: Zhengzhou Yiyang, Beijing Zhuo Yue and Guangzhou Chenghui, with more than 30 direct stores and more than 0/00 franchise stores. Companies adhering to the "quality as the core, market-oriented, development as the purpose, reputation as the guarantee" business philosophy, from beginning to end to provide customers with first-class products and services as the goal, and strive to build the brand image of Li Xun clothing. The company will create a career development platform for every employee through scientific, standardized and professional management. Company vision: to become a senior expert in the operation and management of fashionable women's wear; Company mission: let every Li Xun be confident, self-reliant and self-reliant; Core values of the company: altruism, diligence, gratitude, enthusiasm, diligence, dedication, unity, dedication, best efforts, honesty, integrity and pursuit of perfection. ESEY: product positioning: minimalism, elegant leisure, modern city, affordable, fast and fashionable consumers: Yiyang serves fashionable and elegant women aged 20-45 with a professional attitude: CityArts: brand style:? Handsome and feminine; Playful but not cute; Leisure without exercise; Personality, not picking people. Brand personality: a brand that harvests natural artistic conception in the city? A brand that pursues self-perfection in essence? A brand that returns to randomness in perfection? Personality brand in casualness? Brand consumer groups whose personalities return to nature: intellectuality, introversion, individuality, uniqueness and fashion. The core age of consumers is 25-35 years old. Zuo Yue: The brand combines the powerful charm of oriental women with the nobility and classics of western culture. Under such market demand, the brand style is more flexible and diverse, and the exclusive characteristics of diversified collocation make every customer full of vitality and passion every day of the week, unrestrained, relaxed, stylish and simple, and enjoy the happiness brought by fashion. Starting from artistry and practicality, this paper focuses on the styles, fabrics and colors that Asian women like, and uses the fashion that consumers like to allocate their clothing colors. Playful but not cute; Leisure without exercise; Personality, not picking people. Product Charm: The charm of Zhuo Yue women's dress lies in the ingenious combination of fashionable creativity and exquisite workmanship with craftsman-style rigorous and steady style. Zhuo Yue women's dress is not only eye-catching, but also exquisite in hand, bold in tailoring and unique. It is suitable for fashionable women of all ages, with perfect version and diverse styles, and has become the first choice for women from all walks of life in the city. We strive to always be at the forefront of quality and gain high recognition from consumers. Surrounded by fashion and art, it gathers all the beauty, romance and dreams it deserves, and fashion and art never stop here. Product positioning: 25-45-year-old tasteful women.
Legal Representative: Xie Yan.
Establishment time: 2012-11-01.
Registered capital:100000 yuan.
Industrial and commercial registration number: 6101021000791.
Enterprise type: limited liability company (natural person investment or holding)
Company address: 210/0, Floor 65438, Unit 2, Chaoyangmen Plaza, Xi 'an Aijia, Changle West Road, Xincheng District, Xi 'an City.