Basic Introduction Chinese Name: GATSBY mbth: No Country: Japan Explanation: Male Cosmetics Brand Profile, Brand Origin, Styling Products, New Trends, Brief Introduction Since the listing of 1978, "GATSBY" has been adhering to the concept of "Male Styling Cosmetics Always Conforming to Fashion Trends". I hope to meet the fashion needs of men, and constantly develop new products to make the varieties more complete and diverse. Gatsby is a brand deeply loved, trusted and recognized by Japanese young people. The brand originated from 1974 Robert Reeve's film The Great Gator * * * Y. Gatsby fully demonstrated the uniqueness of men in men's styling cosmetics and launched a full range of 14 items. At that time, Japanese red star Kenichi Hagiwara was hired as an advertising spokesperson. At that time, the main products related to hair, such as styling liquid and hair restorer, were introduced. In addition, the cologne series products with strong fragrance are also deeply loved by consumers. From 65438 to 0980, the style of "refreshing" was popular in Japan. Gatsby replaced the strong cologne that was popular in those days with a slightly fragrant series of goods "Gatsby's shower is fresh", and the advertising spokesperson "Yusaku Matsuda" hired at that time was all the rage. Other commodities such as "Gatsby's fault-finding" are also very popular with consumers. At that time, liquid modeling products were still the mainstream of modeling series. Gatsby launched a series of "spray" modeling products in an unprecedented way, which was quickly loved by young people nowadays, and the advertising word "American_African" introducing these two series of products was therefore very famous. With the arrival of the "new human" era of Gatsby's * * Y cosmetic modeling products 1985, Gatsby has also innovated and developed "foam modeling products" and "Gatsby modeling foam" in many industries. As soon as it went on the market, it not only led the trend, but even changed the habit of men using hair products. Later, Gatsby successively developed popular products such as men's special scrub soap _ mask _ foundation _ shower gel, which made masculine products go to another broader field. 1988 Gatsby series products fully implement the innovation plan. Not only the packaging of goods is presented in an elegant style, but also the content of goods is brought into a highly suitable era. At that time, the "a-ha" choir of take on me was hired as an advertising endorsement. This time can be said to be the period of Gatsby's brand scale expansion. With the bursting of 1990 bubble economy, consumers' values have also changed greatly. Consumers are no longer blindly following high-priced products, and their new ideas have been transformed into new thinking modes of high-value and high-quality goods. Gatsby's new product "antiperspirant spray" expanded the field of men's cosmetics, and sold/kloc-0.0 million bottles in five months. In addition, the cool wet tissue "Gatsby tissue" has also been loved by consumers. If you want to have a clean face, you don't have to worry about the inconvenience of washing your face anymore. The new product hired two distinctive red stars "Eisaku Yoshida and Mori Xijian" as advertising spokespersons, regardless of the advertisement or the advertising slogan "Use Gatsby to make you more stylish! It became the hottest topic at that time. 1996, Gatsby, a new fashion trend, once again created a new fashion trend with a minimalist style. Modeling mousse changed to simple silver-white packaging, presenting a new image of leisure. Masahiro Motoki, a popular Japanese movie star, has been hired as Gatsby's advertising spokesperson so far, showing his avant-garde style. 1999 broke through domestic sales in Japan 100 billion yen. But Gatsby is not satisfied with the status quo, but constantly strives for innovation and change, actively introduces the trend view of the new world, and even promotes the new product "Gatsby bleaching white" as a leader. In the spring of 200 1 year, a series of hair dyeing for men was launched, making hair dyeing a common fashion behavior in daily life. Since its listing in 2005, Gatsby has been a well-known brand that is about to enter the 27th anniversary and long-term stable sales stage. We constantly reflect the needs of the times, actively develop a new generation of goods, and publicize its charm with brand-new advertising methods. So Gatsby is loved by young people in every era, which makes the whole series of goods stand out. In 2008, in view of the demand of consumers in China market and China, Jester School took the lead in developing and launching a new product series, and at the same time, improved the original whole hair products to make them feel more colorful, fashionable and dynamic. At the same time, it takes care of school children and office workers who are short of time in the morning, and the use method is quick and convenient, meeting the unique needs of China consumers for hairstyles. Since June 1 1, Fahrenheit, a popular artist group in Taiwan Province Province, has invested a lot of media publicity. Under the advertisement of "I am very stylish, Jieshi School", the whole hair has become a trend and an indispensable part of everyone's life. Jieshipai is not only exclusive to fashionistas, but also a trustworthy image consultant for consumers. According to the data provided by euromonitor interna-national, the world's leading global consumer goods market information research provider, in 2004, Jester ranked first in the Japanese men's cosmetics market with a market share of 65,438+04.3%, followed by Schick, Auslese of Shiseido, Geraid, Uno and another brand of Mandan (.