On June 3rd, a piece of land transaction information was posted on the public resources trading website of Dongguan: Guangdong JD.COM City Intelligent Industry Innovation and Development Co., Ltd. (hereinafter referred to as "Guangdong JD.COM". COM ") won the right to use a piece of land in Yantian Village, Fenggang Town, Dongguan City for 65.438+0.06 billion yuan. Judging from the listing announcement, the land area of construction land is 375,700 square meters. According to Tianyan's investigation, JD.COM was founded by JD.COM Group (55%), Urban Intelligence Group (35%) and Feast Industry Investment Co., Ltd. (10%).
JD.COM, Huawei and Xiaomi got the map.
On June 3rd, the plot number of JD.COM Jingde was 20 19WT034, which consisted of three industrial plots with an area of about 376,000 square meters and a lease term of 40 years. The industry type requires a new generation of information technology. According to the bidding requirements, the annual output value of the project is not less than 28 billion yuan from the year of production. In addition, the total investment of the project is not less than 20 billion yuan, and the investment intensity is not less than 15000 yuan/㎡. From the second full year after the project is put into operation, the annual financial contribution shall be no less than 2.5 billion yuan (for phased construction, the annual financial contribution shall be no less than 4,500 yuan/㎡ from the second full year after the first phase is put into operation).
The first quarterly report of JD.COM 2019 shows that JD.COM operates more than 550 large warehouses with a total construction area of over120,000 square meters.
In addition to JD.COM, Huawei and Xiaomi also frequently appear in the land transaction market.
On the morning of 2065 438+09 65438+ 10/5, Huawei won four industrial sites in Songshan Lake in one breath. It covers a total area of 320,000 square meters and has a construction area of nearly 600,000 square meters.
According to public information, since 20 15, Huawei, as a major shareholder, has won 24 plots in Songshan Lake in Dongguan in the name of Dongguan Luyuan Industrial Investment Co., Ltd., and its territory in Dongguan has been expanding continuously. Judging from the land nature of more than 20 plots acquired by Huawei in Songshan Lake, 10 limited price residential land, 8 industrial land, 5 scientific research land and 1 storage land provide strong support for Huawei to continue its deep layout in Dongguan. Up to now, Huawei's territory area in Songshan Lake in Dongguan has exceeded 6.5438+0.6 million square meters.
2065438+0 On May 26th, 2009, Xiaomi Technology won a plot in jianye district, Nanjing at a price of 200 million yuan, with a unit price of 3357 yuan/square meter, a planned total land area of 627 12.76 square meters and an actual transfer area of 59,569.99 square meters. The land is used for science and education.
20 1 165438+20081October 5, Xiaomi and China resources land won the bid for a public mixed residential land in Shahe, Changping District, Beijing with a reserve price of 2.657 billion yuan, with a total land area of 46,800 square meters, a total construction planning area of137,200 square meters and a land price of/. On August 30th, 20 18, Xiaomi won the plot P(20 18)073 in the central city of Wuhan Optics Valley. The plot is located in the south of Jiu Feng No.1 Road and west of Guanggu No.5 Road in Donghu New Technology Development Zone, with a land area of about 28,000 square meters, and will be used to build Xiaomi Wuhan Headquarters Building.
Technology companies still take land mainly for their own use.
In fact, several major technology companies still focus on their own enterprise development needs after acquiring land, but their scale has to attract people's attention.
In 20 14, JD.COM invested 2 billion yuan in Mayong, Dongguan, and built the only automatic robot sorting center in the global e-commerce field.
In 2009, JD.COM began to formally acquire storage land all over the country, and acquired about 370,000 square meters of land in Suqian, Jiangsu and Jiading, Shanghai. In 20 10, JD.COM bought the land of Beijing Yizhuang Economic Development Zone with an area of about130,000 square meters, and planned to build the largest e-commerce logistics center in Asia; In 20 13, JD.COM and Chongqing signed a contract to invest about 2 billion yuan to build a comprehensive e-commerce industrial park in Banan District, which integrates the functions of material distribution, warehousing and processing, and urban distribution. On 20 14, JD.COM signed a strategic cooperation agreement with Jieyang City, Guangdong Province, to build a cross-border e-commerce industrial park in the Sino-German metal eco-city; In the same year, JD.COM also plans to build a Central China Logistics Base with a total investment of 7 billion yuan in Wuhan Xinzhou Yangluo Development Zone, with a planned land area of about 850,000 square meters. From 20 15 to 20 16, JD.COM is located in Hainan and Hefu Shuangfeng Development Zones, covering an area of about 6 1 10,000 square meters, namely JD.com (Hainan) Operation Center Project and Anhui E-commerce Industrial Park Project.
2017 JD.COM speeds up the layout of logistics industry. Since March, JD.COM has laid out Zhaoqing, Jinan and Nanchang, and the project covers an area of over 820,000 square meters. In April, JD.COM invested 200 million yuan in Shantou, Guangdong Province to build a new industrial park in the mode of "Internet plus industrial park", covering an area of 66,600 square meters; In May, JD.COM plans to invest 20.5 billion yuan in Xi 'an to build a global logistics supply chain headquarters and a global unmanned system production base; In August, JD.COM laid out Beijing again, and won the commercial land in Beijing Economic Development Zone with a construction area of 260,000 square meters for 3.85 billion yuan.
JD.COM's 2018 annual report shows that as of 20 18 12 3 1, JD.COM has obtained land use rights in 30 cities to build its own storage facilities. By the end of 20 18, JD.COM has spent a total of14.2 billion yuan to acquire land use rights, build storage facilities and purchase related equipment. According to the incomplete statistics of the property market capital theory, as of August 20 17, JD.COM has owned 9,285 mu of land, with a valuation of 1000 billion.
From the nature of the land, except for a small number of residential land, most of the land acquired by Xiaomi, Huawei and JD.COM are non-residential land, including industrial land, commercial land, scientific and educational land, etc., to meet the needs of their own business development. As for whether such enterprises have entered the field of real estate development, Guo Yi, chief analyst of Heshuo, denied this statement. She said that from the current situation of land acquisition, it is a business-based business behavior of enterprises and has not really entered the field of real estate development.
Expert: Land acquisition by technology enterprises may be further strengthened in the future.
Yan Yuejin, research director of the think tank center of Yiju Research Institute, said that from the current land acquisition situation of such technology enterprises, it shows that many enterprises have developed well in the past two years, whether they are for their own use or renting, or forming industrial clusters through such land. In fact, they all have good performances. At present, for such enterprises, cross-border land acquisition has also become a more conspicuous phenomenon in the land transaction market.
Yan Yuejin believes that in the future development of real estate business, innovation cooperation with science and technology will be strengthened. It is not ruled out that the future development in smart home and wireless city will involve technology companies actively, and then land acquisition will be the main task.
Guo Yi believes that after these large enterprises land in some small and medium-sized cities, the government will give them greater concessions on the cost of land acquisition. Especially in some third-and fourth-tier cities, such enterprises may even get land at zero cost or get some compensation. Therefore, from the perspective of business development, it is a reasonable choice to obtain your own business premises at a relatively low cost.