Network marketing, also known as network marketing, came into being with the Internet entering commercial applications. The way of network marketing, with different platforms and presentation methods, has different methods and choices. What are they? How to find a suitable online marketing method for your company/product?
Network marketing is an integral part of enterprise's overall marketing. In today's internet plus era, network marketing is becoming more and more important to the overall marketing of enterprises. It is a kind of planning, implementation and operation management activity based on the Internet and social network to connect enterprises, users and the public, and deliver valuable information and services to users and the public, so as to realize customer value and enterprise marketing goals.
Network marketing is not only online sales, but also website promotion. The marketing plan of the whole case is a means rather than an end. Not only online, but also not equal to e-commerce. It does not exist in isolation, nor can it exist without the overall marketing environment. It is the application and development of traditional marketing theory in the Internet environment.
So, what are the ways of network marketing?
In network marketing, the brand effect of enterprises is very important. Every enterprise is making every effort to build its own brand image. Brand marketing is an all-round display of corporate brands through search engines, social platforms, information flow platforms and other channels. Brand marketing focuses on the overall brand strategy system of enterprises, and its display forms are diverse. Brand marketing is of great significance to shaping corporate brand image and enhancing corporate authority and credibility.
Brand marketing determines the positioning of product marketing for network marketing and greatly improves the accuracy of network marketing.
Search engine marketing is the vanguard of network marketing, and doing search marketing well is the basic requirement of network marketing.
Search marketing (SEM) generally refers to search engine marketing, which is divided into search engine optimization (SEO) and pay-per-click promotion (PPC).
Among them, SEO refers to using the rules of search engines to improve the natural ranking of websites in related search engines;
PPC, also known as bidding promotion, is a network promotion method that pays according to the effect.
Social marketing refers to the online marketing activities to promote corporate brands on today's social network platform. With the development of the Internet, online social interaction has gradually replaced telephone, text messages and other social ways to become the mainstream, so social marketing is becoming more and more important today. Socialization promotion can achieve very accurate advertising and intuitively reflect the real needs of network users.
Social marketing plays an increasingly important role in online marketing, which is the most important marketing method in social media platforms. Information flow marketing mainly refers to online marketing promotion activities in the form of paid advertising promotion on some news information and related websites or apps. This presentation method includes text/picture plus link, or video stream. Its charging forms mainly include CPM (according to the number of exhibitions) and CPC (according to the number of clicks).
Information flow marketing, as a kind of paid marketing rising on the mobile side, is the mainstream of paid marketing in future online marketing.