The same situation also occurs in the choice of station wagons-although station wagons are still a niche market in China automobile market, people can't help staying in the car for a few more seconds whenever a station wagon passes by.
This may imply that China consumers are not physically rejecting this figure, but that the existing lifestyle has not been fully contacted with the station wagon, or the "travel" carried by the station wagon, and then there is a proper chemical reaction. From this perspective, the potential market space exists objectively.
As a luxury car brand that has been deeply involved in the China market for more than 33 years, Audi has obviously noticed this phenomenon.
"Car owners who choose Avant and allroad models are usually a group of people who know how to live, pay attention to the quality of life, and have extremely high requirements for personalization." FAW-Volkswagen Audi brand lecturer said when introducing the user portraits of these two models.
Audi said that the uniqueness of A4, A6 Avant and allroad as station wagons lies in their unremitting efforts in their careers and their corresponding achievements. They don't want to spend too much private time in the jungle made of reinforced concrete in their spare time, and they are more keen on getting close to nature.
From this perspective, Audi tries to convey an attitude through A4 and A6 Avant/allroad models, that is, "there should not be only one way to live". Based on this point of view, the brand endowed Avant/allroad test drive with the theme of "Twin".
As early as 1977, Audi brand started its journey in the segment of station wagon with Audi 100 Avant. The 44-year brand inheritance obviously provides a valuable reference for the research and development of Audi's brand-new station wagon.
As a station wagon for "Avant-garde" people who know cars, pursue fashion and have taste, Audi Avant fully considers the former's ultimate pursuit of details in its design.
From the naming point of view, "avant-garde" means avant-garde, pioneer and leading. Audi A4 Avant, as a luxury B-class car full of technological charm, is loved by many young urban consumers who pursue individuality, face value and like fresh life experience.
In terms of design, Audi A4 Avant continues its low and wide body shape, elegant and slender waistline and LED headlights, highlighting its fierce dynamics.
At the same time, Avant provides dynamic and elegant design styles to fully meet the personalized aesthetic needs of users. Elegant and slender waistline and sharp body lines make Audi A4 Avant's unique station wagon posture.
Audi A6 Avant Avant Avant offers 40TFSI luxury dynamic models and 45TFSI selected dynamic models. Hexagonal integrated cooling grille with transverse aluminum trim and platinum gray side air inlet trim forms super high recognition.
In addition, Audi A6 Avant also provides a "black light suit" consisting of a black window frame, a black matte radiator grille, a black side air inlet trim, and a dark chrome matte diffuser. To meet the individual needs of users.
Entering the cabin, Audi's virtual cockpit, 12.3-inch HD screen combined with head-up display function and MMI multimedia interactive system are isomorphic, forming the futuristic interior design style of Audi A4/A6 Avant. Wireless charging, air freshening system, electric panoramic glass skylight, leather seat ventilation, heating adjustment and other functions have fully considered the user's driving comfort and convenience.
In terms of space, A6 Avant's trunk space supports a variety of combination modes, and the rear backrest supports 40:20:40 folding, which brings a wide backup space that can be expanded to 65,438+0,680 liters, which can meet the daily travel needs of ordinary families.
In terms of assisted driving, the new car provides 360 panoramic images, active lane keeping assistance and lateral assistance systems.
In terms of power, the Audi A4 Avant Pioneer Star Edition comes standard with EA888 2.0TFSI direct injection turbocharged engine+12V light hybrid power system, with maximum power 150KW, peak torque of 320Nm, acceleration of 7.7 seconds per 100 kilometers and comprehensive fuel consumption of 6.6L.
12V light hybrid system is equipped with engine start-stop system and energy recovery system, which can help 2.0TFSI engine reduce turbine lag, enhance dynamic response, and further improve driving comfort and fuel economy.
Especially when the vehicle speed is kept at 55- 160km/h, the driver will take his foot off the accelerator pedal, and the vehicle can glide for 40 seconds with zero emissions. When the driver steps on the accelerator pedal again in the taxiing stage, the BSG system will start quickly, so that the engine can be restarted smoothly, and the engine vibration caused by the restart is almost "zero".
Audi A6 Avant is equipped with a 2.0 TFSI engine, with a maximum output of 180 kW and a peak torque of 370 Nm. The matching 7-speed S-tronic powershift has a sports car-class shift speed.
Like Avant, Audi A4/A6 allroad is also reflected in the design according to the preferences of its target audience, which is interpreted by Audi brand as a group willing to explore.
In terms of appearance, the design of Audi A4 allroad quattro Explorer Landscape Edition is more eye-catching and unique. The newly upgraded black enclosure kit for off-road vehicles has an optimized hexagonal single-frame integrated air intake grille on the front face, which brings wider and flatter visual effects.
Thanks to the sharp and elegant unique three-waistline design, exclusive quattro wheel arch and wider fender, as well as the newly upgraded 19-inch wheels, the body posture of Audi A4 allroad quattro Explorer is more tough, showing a strong sporty atmosphere to conquer all road conditions. At the same time, the exclusive silver lower spoiler of allroad model has been designed and optimized, with wider size and more emphasis on lateral visual characteristics.
Audi A6 allroad explorer inherits the new A6 family design language. The sharp body lines, sports car-like contours and distinctive wagon lines present a dynamic posture. The standard roof rack and panoramic glass sunroof further highlight the characteristics of the wagon.
The dark gray color wheel eyebrows and side skirts on the side of the car body are also classic elements of allroad models. The unique vertical chrome grille makes A6 allroad's front face look more recognizable. The taillight adopts continuous light line design, which increases the transverse visual width of the rear of the car and looks more noble.
Inside the cabin, designers provide high-quality interiors of various colors and materials for Audi A6 allroad. Through the matching of different materials and colors such as steering wheel, trim strips, purses, control buttons and seats, different theme styles such as elegance, luxury and sports are created.
Audi A4 allroad quattro's newly built center console has more storage space, which fully meets the storage needs of users. At the same time, the model comes standard with a flat-bottomed steering wheel and provides 8 seat combinations including 8 colors and 2 sewing technologies.
In terms of intelligent technology, Audi A4 allroad quattro is further upgraded, equipped with a new generation of MMI infotainment system, which integrates voice control, touch sound feedback, entertainment, navigation and other functions. Users can operate through the 10. 1 inch MMI touch screen, bringing a convenient and technological control experience. The enhanced Audi virtual cockpit has a 12.3-inch full LCD dashboard, which further enhances the sense of science and technology.
Audi A6 allroad Explorer adopts Audi virtual cockpit and MMI multimedia interactive interface system, and is controlled by dual touch screens, which minimizes the internal conventional buttons and integrates with the extraordinary black glass panel, highlighting its flagship identity.
The trunk space of the two new cars supports a variety of combination modes, and the rear backrest supports 40:20:40 folding. In addition, the air freshening system further improves the air quality inside the car. Users can set the taste and concentration in MMI multimedia interactive interface system to adjust the air environment in the cockpit independently. The new car also comes standard with B&; O sound system.
At the same time, the new car will also be equipped with adaptive cruise control system, night vision assistance system with animal identification function, head-up display system, 360 panoramic image system, intelligent parking assistance system and other driving assistance functions, which can improve driving safety and reduce fatigue caused by long-distance driving.
In terms of power, the Audi A4 allroad quattro Explorer comes standard with EA888 2.0TFSI direct injection turbocharged engine+12V light mixing system, with maximum power 185KW, peak torque of 370Nm, acceleration of only 5.8 seconds per 100 kilometers, and fuel consumption of 7.9L per 100 kilometers under comprehensive working conditions ... Like Avant, its 12V.
Audi A6 allroad is equipped with a 3.0 TFSI V6 engine, which can output a maximum power of 250 kW and a peak torque of 500 Nm. Matching it is a 7-speed S Tronic transmission with a top speed of 250 kilometers per hour and an acceleration of 100 kilometers in 5.3 seconds. In addition, the new car adopts 48V light hybrid system synchronously, which further improves the vehicle comfort and fuel economy. The comprehensive fuel consumption per 100 kilometers is as low as 8.2 liters, and at the same time it can make the engine more stable and smooth in the process of automatic start and stop.
Audi A4 allroad quattro Explorer adopts five-link independent suspension design for front and rear suspension, and comes standard with allroad's exclusive chassis system. The ground clearance of chassis is 23mm higher than that of Audi A4 Avant Pioneer, which supports the optional Audi electromagnetic damping suspension system.
Audi A6 allroad Explorer comes standard with an adaptive air suspension with adaptive damping control function to improve off-road performance and ensure driving comfort under different road conditions. Users can adjust the body height according to different road speeds and driving modes in the system settings.
The above two new cars are equipped with Audi's latest quattro ultra intelligent four-wheel drive system, which can be combined with the S tronic transmission to "intelligently" switch the front drive and four-wheel drive modes according to the driving environment requirements. Under normal circumstances, 0/00% of the driving force of the system/kloc-is distributed on the front wheels, and the driving force can be dynamically distributed between the front and rear wheels in proportion if necessary.
Quattro ultra provides the same traction and safety as the traditional four-wheel drive, but it has better energy saving and emission reduction effects. Compared with the traditional quattro, it can reduce the CO2 emission by 4.5-5.5g/km, and the weight of the car body is also reduced by 3kg.
On the whole, all four new cars have excellent design and driving performance. Audi A4/A6 Avant can meet the daily commuting needs of urban elites and the need to go around the city on holidays, while Audi A4/A6 allroad can help users lock their destinations at a longer distance.
With these products, Audi tries to tell people that diversification is the normal state of life and the beginning of its infinite charm. Travel is the shortest way to help us stay away from rush and enjoy the other side of life.
How to transfer the expectation of life from "survival" to "life"? Perhaps this change has happened quietly since I owned an Audi station wagon.