Business negotiation training summary report 0 1
Business negotiation training is a practical course in the compulsory course of marketing specialty. Through business negotiation training, students can be familiar with and master the basic theories, principles and methods of negotiation in practice, master the operation of preparation, opening and signing of business negotiation, master the method of collecting information before the start of business negotiation, set up a negotiation team and master the method of making a negotiation plan, be familiar with the strategies and skills of business negotiation, and be skilled in using them in simulated negotiation activities. This kind of training requires students to master the basic methods of collecting information before business negotiation; Basic methods of making business negotiation plan, learn to make business negotiation plan; The method of choosing the venue and the skill of arranging the venue in business negotiation. The purpose of the negotiations is to reach an understanding within their respective acceptable ranges and achieve a win-win situation, with a view to establishing a long-term cooperative relationship.
Through the division of roles, we have a better understanding of all aspects of the negotiations and the arrangement of personnel. This gives us a new understanding of business negotiation: in daily life, negotiation happens all the time around us, no matter when and where; Business negotiations are not only conducted when business conflicts arise. Business negotiation is a powerful means for business parties to realize and maintain their business interests and business values in the process of pursuing the same business goals. The result of the negotiation is not win or lose, but win-win and mutual benefit. How to achieve win-win and mutual benefit is the ultimate goal of our business negotiations.
In the process of collecting information, we also benefited a lot: to successfully complete the negotiation task, the negotiation team must work together. In the process of negotiation, the ability of one student alone is not enough to complete the whole negotiation process. Each student has his own characteristics, and each negotiating team is required to carry out a detailed division of labor according to some of the students' specialties. Through division of labor and cooperation, we can give full play to the collective strength and jointly complete the whole negotiation process. In this process, when cultivating each student's negotiating ability, we should pay more attention to cultivating the spirit of teamwork, that is, each team member must consider the overall interests while exerting his own ability, and combine the cultivation of students' individual ability with the cultivation of teamwork.
The success of the negotiation depends on the thorough preparation before the negotiation. Only by carefully preparing before the negotiation can the negotiation activities achieve the expected results. There are three things to do in the preparation stage. First, organize an efficient and capable negotiation team with high quality, clear division of labor and mutual cooperation; Second, collect information, including market information, political and legal information in relevant areas, and negotiating opponent information. Know yourself and know yourself, and fight every battle? ; Third, the formulation of business negotiation plan includes determining the theme and goal of negotiation, choosing the time and space of negotiation, and grasping the negotiation goal of the other party.
The simulated negotiation teaching method is helpful to stimulate students' interest in learning, form autonomous learning, and make students understand the theoretical knowledge of business negotiation more thoroughly and clearly. Students who have experienced simulated negotiation will also find some problems in the negotiation so that the teacher can guide them in time. In the process of negotiation preparation, students discuss, communicate and learn from each other, which is beneficial to enliven the classroom atmosphere. It can better reflect the main work undertaken by students in simulated negotiation. Combining with their own work and group performance, analyzing future problems, personal experience and improvement methods can make students reflect, which is more conducive to the experience and mastery of theoretical knowledge and practice of business negotiation, and also helps to see whether members of each group really participate in the whole negotiation. During the exhibition, we also learned that we should pay attention to many details in the negotiation: express our ideas clearly and intuitively; Fully prepared, in order to achieve the success of the negotiations, we must collect as much relevant information as possible in advance; Don't expose the bottom line easily.
Business negotiation training summary report 02
Business negotiation is an indispensable activity in economic activities, and both sides of the negotiation determine various conditions related to exchange through consultation. It can promote the two sides to reach an agreement and is an important link in the negotiations between the two sides. Business negotiation is a behavioral process in which people adjust their interests, reduce differences and finally establish common interests. It is in this form that we conduct simulated business negotiations, make full use of the schemes and strategies learned in the negotiation process, and combine marketing means to achieve the best results of negotiations.
On the first day of this week's training, Mr. Hou taught us the etiquette in negotiation, such as our standing posture, sitting posture, how to tie a tie and so on. Let us benefit a lot, and every detail can be extended to our future work and life. On the second day of training, our task is to complete the scheme writing and simulation signing in groups. Among them, the scheme writing is divided into two roles: buyer and seller, and the specific division of labor within the group. There are six people in our team, three of whom are Lin, Lu and me, and the other three are Zheng Huangjia. They have completed the buyer's plan. In the morning, we finished the draft paper and handed it to the study committee. In the afternoon, six people went to the library to complete the simulation shooting of the negotiation scene.
On the third day of training, the class secretary assigned tasks to even-numbered students. First of all, I was assigned the task of forming a company. Our team members include Elvis Presley, Liu Ting, Lou Shanshan, Yan Qingyun, Yang Mingming and Lou Huafeng. As the leader of the group, I contacted all the members of the group at the first time and assigned tasks in the discussion group. Yang Mingming is in charge of the product introduction of our company, and needs pictures and words. Our company specializes in Jingning Huiming Tea, Longquan Gongcha, Suichang Taixu Miaolu Tea, Songyang Yinhou and so on. ), and she is responsible for searching the information of these teas online and matching them with corresponding pictures. Liu Ting is responsible for our company's most important business product: Jingning Huimingcha (this product is the tea we want to discuss with an American company about the purchase and sale of tea), which is our company's signature. It also requires pictures and texts. Be sure to be detailed and the pictures should look good. Yan Qingyun is responsible for the main direction of our company's products Lou Shanshan is responsible for the introduction of our company. Lou Huafeng is responsible for the reputation of our products. After assigning tasks to the team members, I am responsible for sorting out and modifying what they sent me, and then setting up a company to send it to Lin. That day, we finished the task assigned by Lin efficiently.
On the fourth day of the training, I was assigned to go to the dormitory of the Communist Youth League Secretary to consult the American representative of English class118, and an agreement was reached at that time. Then I am responsible for writing the name of the negotiator. In the evening, we will collect all kinds of information that will help us negotiate on Friday.
On the fifth day of training, we got up early, put on our professional clothes and went to the conference room to further decorate the negotiation site. In today's negotiation process, we have encountered many problems, discovered many of our own shortcomings, and exposed many of our own shortcomings. The only good thing is that we sold it to the other party at a high price, and finally the other party accepted the offer of CIF 28 $ /50g.
Self-examination/introspection
In this simulated negotiation, the whole negotiation effect is not good, but it has tempered our negotiation ability, teamwork ability, knowledge and understanding of things, and there are also many places to reflect on. I think it can be improved in the following aspects:
(1) Before the negotiation, the collection and arrangement of information is very important for the negotiation, which affects the progress of the negotiation and the success rate of reaching an agreement.
(2) When negotiating, you should be clear about your position, always keep a clear head, don't get lost in unnecessary arguments, and at the same time, you should have agile thinking, constantly change your thinking and reverse the negotiation situation.
(3) Learn to control the atmosphere of negotiation, relax one by one, narrow the distance between the two sides of negotiation, enhance feelings and promote the successful conclusion of negotiation.
(4) Assign the negotiators' respective tasks and responsibilities before the negotiation, so as to achieve the purpose of mutual cooperation and coordination, thus improving the success rate of the negotiation.
(5) It is a kind of respect for the other party to wait until the other party has finished speaking.
(6) Try to grasp the key and let the other side make concessions. Don't talk big.
(7) Win-win is the best negotiation result. On the premise of not harming one's own interests, try to think of the negotiating opponent as much as possible and take the initiative to reserve certain interests for the other party.
(8) The knowledge is too narrow, the information is not comprehensive, and only some details are attached. Without in-depth substantive calculation, we are caught in a passive situation of negotiation. You should be more responsible for your company in the future.
Harvest:
Fierce arguments, bargaining and circuitous concessions in the negotiation process have tempered our ability to a certain extent and made us realize our shortcomings. After understanding the basic concept of business negotiation, we should understand the content and necessary aspects of business negotiation.
Testimony:
Although this simulated negotiation was short-lived, I learned a lot of negotiation skills that I can't learn in books, so it's not just? Theoretically? , but out of books, theory with practice. From the time point of view, business negotiation is an applied science that pays attention to practice, practicality and problem solving. It is not only regular and principled, but also flexible and creative. This is a contest between practice and wisdom, as well as knowledge and eloquence. Therefore, learning business negotiation is not only to learn how to compete with others under the rules of market economy, but also to learn how to control one's own reason and feelings in getting along with others and competition. In this sense, business negotiation is indeed a subject that everyone should study and study.
In this experiment, my other gain is about the cultivation of team spirit and the improvement of team cooperation ability. In this experiment, I understand that as a competent negotiator, you should not only be sharp-eyed and quick-thinking, but also learn to cooperate with other members of the team and unite to achieve your goals. The success of a negotiation requires not only the efforts of one person, but also the enthusiasm of the team and the cooperation of members. As the saying goes, everyone picks up materials and the flame is high? I believe that with the joint efforts of all of us, we can strive for the greatest benefits for us step by step.
The result of the matter is very important, but it is not the most important. In many cases, the process is often more memorable. After this negotiation, each of us will understand something more or less, experience more, realize a little, or realize our own shortcomings, so let's find the right direction and move towards our own goals, believing that everything will blossom.
Business negotiation training summary report 03
I learned business negotiation this semester, and I still have some understanding of this course. We have attended a training course in business negotiation these weeks. Have a better understanding of actual negotiations. Through training, it is more clear that business negotiation is an act or means for buyers and sellers to promote transactions or solve disputes or disputes between buyers and sellers. As a means to determine the success or failure of a transaction, it involves the economic interests of both buyers and sellers. The process of business negotiation is mainly divided into three stages: preparation, negotiation and signing a contract.
Although this is a mock negotiation, it also makes us feel the atmosphere of negotiation. Both sides play different roles. When they argue for the benefit of their own company and refuse to give in, I believe both sides have entered the role, which is also a sense of responsibility to the company! In this negotiation, as the team leader, I also played the role of the main negotiator, and all the assistant negotiators were working for me? When talking about passing notes, making suggestions, or emergency customs clearance, we saw a strong sense of teamwork and felt the great power of cooperation.
Fierce arguments, bargaining and circuitous concessions in the negotiation process have all exercised our ability to a certain extent, and also made us realize our shortcomings. In this negotiation process, we used a variety of business negotiation strategies comprehensively and finally reached a deal. Such as: 1. The strategy of the opening stage: create a good atmosphere, create a relaxed environment through greetings, distinguish the sincerity of cooperation between the two sides, and prepare for the next stage. 2. Strategy in the quotation stage: master the principle and reasonable way of quotation, determine the quotation, and determine your own psychological pricing strategy through the quotation strategy accepted by the buyer. 3. Bargaining strategy: Bargaining should be based on specific conditions and environment. Specific strategies include: throwing stones to ask for directions, competitive comparison strategy, target decomposition, proof method, hypothesis method, conditional method and so on. 4. Concession stage: break the deadlock in business negotiations and promote the success of negotiations through flexible and multilateral price concessions. The specific strategy is: mutual benefit, no loss, no concession. The strategies to force the other side to make concessions are: using competition, making up assumptions, making a diversion, and pushing the boat with the current. 5. The strategies in the final stage are: closing strategy and not closing strategy.
To sum up, in business negotiations, we should be good at using various negotiation strategies flexibly, master the relevant methods and principles of negotiation, maximize the negotiation goals that are beneficial to ourselves, and reduce costs and losses. Get the success of business negotiation. Through this training, the students gained a lot and deeply understood the truth that shopping malls are like battlefields. Finally, thank you very much for your guidance.
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