Please read the entry process, confirm the entry instructions, and then click "Enter Now" to continue the application.
Step 1: Submit the settlement information (about 2 hours)
First, select the store type/brand/category
According to your business application, choose the store type and fill in the brand trademark registration number. If your trademark registration number has been entered by Tmall, you can directly select the corresponding brand.
Warm reminder
If you are engaged in non-book audio-visual category, please click and select "All Categories"; If you are engaged in book audio-visual category, please click and select "Book Audio-visual".
If you apply to operate a franchise store, you must submit at least 2 brands.
2. If your trademark is not entered by Tmall, you need to add brand information. I suggest you click here to see the specific steps.
3. To select the business category and application category, please click the "Select Category" button, select the business category and click "Confirm".
Warm reminder
A brand can only select one major business category, and switching categories will overwrite previous operations. Please be careful. If you can't find the desired category, it means that Tmall will not attract investment for the time being. If a brand needs to operate across major categories, it can apply for adding categories after the store goes online, and the standards for adding new categories are implemented according to the current investment standards.
4. The list will show the special qualification to be submitted in the category you applied for, and you can check whether the qualification is ready. If you are ready, you can click the red "Confirm" button below to continue the operation; If the qualification cannot be submitted, the "√" in front of the qualification can be cancelled, and the category will not be authorized after cancellation.
After confirmation, you can see the selected category on the page. If you still need to modify the category, you can click reselect to modify it.
Please confirm whether you have met the basic entrance requirements. If they are not satisfied, they may be rejected by Xiao Er after submission.
Warm reminder
If your brand is not in the brand pool of China Merchants, you need to evaluate the brand strength first, and then conduct qualification audit, which will extend the audit time.
2. Fill in the brand information
1. Fill in the brand information according to the actual situation, please pay attention to the tabs on the left, and the contents under each tab must be completed. If the contents of this tab are not completely filled in, the label will display "to be filled in" and "filled in" after filling in.
2. After filling in the contents under each label, please click "Save Brand Information".
Warm reminder
If your brand needs to evaluate its brand strength first, you will see the "upload more details" entrance on the application page. Brand evaluation will refer to your brand influence, Tmall's category structure and consumer demand. Please download the template excel, fill in the detailed information according to the template content and upload it. This information will help Tmall better understand your company and brand, and help you settle in Tmall faster.
3. After completing all the forms, click Next.
3. Fill in the enterprise information
Fill in the enterprise information according to the actual situation, and then click "Next".
Warm reminder
When submitting Alipay power of attorney, you need to download the template first, fill in/sign it according to the content of the template, and then upload the power of attorney by taking photos.
4. Shop naming
Choose to fill in the keywords displayed in the store name, click the drop-down box on the right side of "Select Store Name" to select the store name and store domain name, or fill in the desired store name in "Store Naming Suggestions". When you are finished, click Next.
Warm reminder:
The name of the store you choose must conform to the naming standard of Tmall stores. Please click to view the details.
Verb (short for verb) submitted for review.
Please reconfirm whether the information you filled in is correct. If you need to modify, you can click "Return to Modify" to return to fill in the page modification information. If the information is correct and does not need to be modified, you can click "Confirm Submission" to submit the application materials to Tmall.
Warm reminder:
Once the qualification is submitted, it cannot be modified. Please wait patiently for the audit results.
Step two. Merchants waiting for review (7 days)
Please wait patiently for the second review after the application materials are submitted successfully.
Warm reminder:
Please keep your mobile phone open while waiting for the audit, and pay attention to email and Want Want information so that Xiao Er can get in touch with you.
If your contact information changes, you can click the "Modify" button next to your contact information at the bottom of the page and fill it in again.
First, brand evaluation
1. If the brand you apply for is not in the brand pool of Tmall merchants, you must pass the brand evaluation first. If the information during brand evaluation does not meet the requirements, it needs to be supplemented and revised. The system will notify you by email and SMS to log in and apply for an account to check and modify it. After logging in to this page, click "Go to Modify" to complete the modification and submit according to the prompt.
Warm reminder:
Please revise it and resubmit it within 15 days, otherwise the application will be invalid.
2. If the brand you submitted fails to pass the evaluation, the application will be invalid. You can change the brand and resubmit the application.
3. After the brand evaluation is passed, you can click "Start Qualification Examination" to enter the qualification examination stage.
Warm reminder:
When you see the "Start Qualification Examination" button, it is recommended to click this button to continue the application process, otherwise the process cannot continue.
Two. qualification test
1. The qualification review stage is divided into preliminary review and review. In the process of review, if the materials do not meet the requirements and need to be supplemented and modified, the system will inform you to log in to the application account to view the modifications by email, SMS, etc. After logging in to this page, click "Go to Modify" to complete the modification and submit according to the prompt.
Warm reminder:
Please revise it and resubmit it within 15 days, otherwise the application will be invalid.
2. During the qualification examination, you can check the current examination status and estimated completion time at the bottom of the page.
3. After the preliminary examination and approval, congratulations, your application for occupancy has passed, and you can continue to improve the store information, release goods and operate the store online.
Step three. Improve store information (about 1 day)
1. Activate merchant account and log in.
Please set the password, fill in the contact person's mobile phone, fill in the email address, fill in the enterprise Alipay account, and then click "Activate Account" to activate your merchant account.
Warm reminder:
The Alipay account number filled in here is the account number for late collection and customs settlement of your store. Please choose carefully.
Please do not bind this Alipay account to any Taobao account.
Please do not set Alipay email address as the login email address of any Taobao account. Please ensure that the enterprise authentication information of this Alipay account is consistent with the enterprise information you submitted in Tmall.
2. Complete related tasks before opening a store
1. After activating your account, please register your merchant account and open the store after completing related tasks. You can click the "Go to Finish" button to go to the relevant page for operation. After the operation is completed, you can click "Refresh Status" to view the progress.
2. After the task is completed, "Completed" will be displayed after the task.
Three. Lock in deposits/pay annual fees
After signing the agreement, you can click Lock/Pay Now to lock the deposit/pay the annual fee.
Warm reminder
Please ensure that your Alipay account balance is sufficient;
Please complete the locking/payment operation within 15 days. If it is not completed on time, this application will be invalid.
The product can not be released until 24 hours after the operation of locking deposit/paying annual fee is completed.
Step four. Go online.
I. Release of Goods
After locking the deposit/paying the annual fee for 24 hours, you can release the goods and decorate the store. Shops with different business scopes need to release a specified number of goods when they go online. When you are finished, you can click "Online Store Now".
2. Shopping online
Congratulations, your store is online. You can go to the merchant center for better operation.
Frequently asked questions
1. When submitting a residence application, the following prompt appears: How to operate?
A: You need to submit the special qualifications in the list of the categories you are applying for. You can check whether the qualification is ready. If you are ready, you can click the red "Confirm" button below to continue the operation. If you can't submit the qualification, you can go back and re-select the business category.
Secondly, the following options appear on the Qualification Fill-in page. How to operate?
A: You need to click according to the actual situation, and each option needs to submit different qualifications. What you click must be consistent with the actual business situation. If the wrong choice will affect the operation progress, please choose carefully.
3. When filling in the qualifications, I found that I could not submit a certain category of special qualifications. What should I do?
A: 1. You can click "Back" to go back and re-select the business category;
2. You can delete this qualification by clicking the "Delete" button in the upper right corner. After deletion, the category corresponding to this qualification will also be cancelled. After approval, you will not have the right to join this category.
4. I made a mistake the first time. Can I choose again?
A: Yes, in the process of filling in information, you can re-select the business category and re-select the information content. After re-selection, you need to re-submit the qualification according to the re-selected content.
5. When filling in the qualifications, I found that I could not submit a certain category of special qualifications. Can I upload other content?
A: No. You need to upload your qualifications on the corresponding portal. The items marked with "*" on the page are required, and other contents cannot be submitted. If other contents are submitted, it will affect the settlement progress.
Recommended reading: Detailed introduction to the steps of the store's entry process during Tmall (detailed graphic steps)