"It's freezing, there is no truth, Land Rover."
"I feel that 2.0T big G is more fragrant."
The brand-new Land Rover Defender (hereinafter referred to as Defender) always seems to be louder than praise from its debut to its official listing, and it is better than the discovery 5 of that year. Because for many sentimental parties, cross-country fans and even keyboard drivers, "Land Rover's cross-country roots are broken" ... Looking back at the market performance in the past five years, it is logical to criticize defenders.
Now, Guardian has been listed for more than half a month. Whether the New Guardian is really as bad as everyone predicted, I might as well follow the author's footsteps and walk into the 4S shop in Chongqing to have a look.
I was shocked when I arrived at the store! The brand-new Guardian model was displayed directly at the door of the store, without even entering the lobby. On such a hot day, you let the valued Land Rover customers look after the car under the scorching sun? Didn't you drive people away on purpose? Or are you worried about selling this car?
Does everyone say that even 4S stores don't wait for guards?
As a result ..... In this open-air scorching sun, the author witnessed a succession of local tyrants and basin friends coming to observe and experience this car. Then talk to the store sales manager and guess what will happen:
1.？ At present, there are nearly 30 doorman orders in the store, all of which are male customers;
2.？ The car has been ordered at all configuration levels;
3.？ The guard has no existing car, no exhibition car, no test drive car, and only one engineering prototype is quite impressive;
4.？ The city (Chongqing) has a monthly quota of only 6 vehicles, and the car picking cycle is 4-6 months;
5.？ The doorman needs to pay a deposit of 30 thousand yuan to book a car, and there is no phenomenon of raising prices or jumping in line at the terminal.
Director, is there something wrong with this script?
If the above information is accurate, then, in terms of actual terminal sales, the brand-new Land Rover Defender is not cool, but because the number of places is not enough, and the demand is in short supply! The price is 778-950,000 yuan. It has been on the market for half a month, and the order volume of a single store is close to 30. The Guardian is not bad.
Of course, there may also be simple local tyrants who pursue personalized new cars. But when I personally experienced the rear guard, I found that even without the girder, this car has a lot to please customers or get recognition.
As I said before, nearly 30 orders are all male customers. In fact, you can fully understand what the guardian looks like. From boys to men, there are two kinds of aesthetics: absolute justice, tough guy and science fiction! If the two coexist, it is tantamount to explosives.
In terms of appearance modeling, the guardian has a good grasp of the aesthetics of the intended customers. The large body size and tough line design make it look tall and powerful, showing the masculine beauty that this type of car should have. And some curved surfaces and detailed descriptions make this car full of futuristic technology. It is the high-end customers who are interested in this kind of car. Starting from their personal taste preference, the concept car-style hardcore sci-fi style like The Guardian is actually worth seeing.
As a high-end hard-core SUV with personality, the guards on the peripherals have shown many pleasant performances. External spare tire is a routine operation, but the highlight is the large roof rack, the stairs for climbing the roof and the electric trailer hook. Even Big G, Shepherd and Kuruze need to be revised later.
Guardian, the original function suite, saves a lot of trouble and adds a lot of convenience to users who like to travel by car. At the same time, the original thing is more reliable than the later thing.
Before entering the guard interior, there is another place that makes people feel good, which can be said to be a place that high-end users should experience, the original electric pedal. The sliding door opens immediately, which improves the convenience of users getting on and off, and also reflects enough sense of ceremony. Looking at the fixed pedals of similar models, it is superior to others.
Although the interior of the guard is not as luxurious as the Range Rover, it gives people the same unique feeling. The lines are smooth and concise, and the visual effect is stretched. The rivet design and wood grain decorative strips at the door frame, door handle and central armrest pay tribute to the previous models and reveal the classic charm of filar silk.
Look carefully, there are many hollow designs inside the enclosure, from the steering wheel to the center console to the armrest area. I feel that when traveling in the wild is bumpy, I can grab a place to give you a fulcrum, and I can also put all kinds of objects in it.
In fact, what impressed me the most was that from the steering wheel, many ivory ornaments in the car were made of unique aluminum alloy materials, which were excellent in texture and visual effects, and had a feeling of exquisite men. Finally, the combination of dual LCD screen and electronic gear handle sets off the scientific and technological atmosphere, and the hard-core sci-fi atmosphere echoes the appearance again.
The huge physique also creates a wide internal space for the guards. Even if you can choose to install seven bureaus, it will not be crowded. And you will also find that in this car, you don't need to be careful that the electronic equipment is out of power, because there are all kinds of power connectors everywhere.
The guard is actually the car you go out to play with, except for the trailer hook, stairs and luggage rack mentioned just now. I suspect that even without a trailer and a tent, the car itself is an RV. The second row uses a magical seat design similar to Honda. After folding down, it can form a huge flat space with the trunk, with a double bed.
There should be good lighting during the day and a panoramic skylight with starlight at night, but it is embarrassing that the guards installed an air-conditioned outlet with adjustable air volume in the trunk. This is the rhythm of a comfortable nap?
What's more, there are two small side skylights on both sides of the top of the trunk. Why? Do you want to sleep till dawn and let the first ray of sunshine shine on your face? 66666 ........
The trunk of this car is very flat and wide, because it is a side door, and the opening is very large, so big items can be put in. There is also a hidden compartment at the bottom, which contains some driving tools and a certain storage space, which is very practical.
Most importantly, in the trunk, the fender also provides users with buttons for hanging adjustment and electric trailer hooks. When it is inconvenient to store articles, users can adjust the suspension to achieve convenience. When the trailer hook is needed, the trailer can be hooked out and adjusted back when not in use, thus avoiding the situation of "rogue hook" and having a good sense of going out.
Guardian is equipped with a 3.0T twin-turbo engine, with a maximum horsepower of 400 horsepower and a peak torque of 550 Nm. It's easy to drive this big guy, and it also provides enough power reserve for outdoor travel. All-terrain feedback four-wheel drive system is standard for the guards, and the guards can also adjust the suspension to make the wading depth reach 900 mm From the functional performance of the configuration, it is a fully qualified hard-core SUV.
As for the guardian's non-loaded body to the loaded body, this is the biggest slot. In fact, the answer given by the manufacturer is quite convincing. The optimized and upgraded D7x aluminum single shell structure is three times more rigid than the traditional off-road vehicle with cross beam, so even the load-bearing body will not affect the high-strength off-road.
Besides, the friend who drove this guy out is just like the one who opened Discovery 4 in those days or the one who opened Big G now. Most of them are urban traffic, and it is terrible to run around the construction site occasionally. Then how can so many people cross the border? Very precious, very precious.
Summary: In fact, you don't have to worry about whether there is a girder for the defender, and it is not a problem for the buyer. What high-end customers want are some special experiences, such as unique quota, fashionable personality, practical travel, and different car experience from herders and big G. These are places that can attract these consumers, and the arrival of guards just meets the needs of these people.
As for whether the guards have a fire, I think we should wait until later. Although the current order volume is not bad, it may also be the result of a one-time centralized outbreak. Judging from the sales policies of quotas in various cities, it shows that this is the goal set by manufacturers. If the guard can digest the quota every month in the future, in fact, at its level, or at this level of this type of car, it has been very successful and does not need too much evaluation from the outside world.
Pay attention to the car industry, talk about the car number, and have a chance to win beautiful small gifts through interaction!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.