Introduction of e-commerce major in Lanzhou University of Information
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Professional Name: Electronic Commerce
Cultivation direction:
E-commerce majors train students to have Internet thinking awareness, master the skills and methods of implementing and managing e-commerce activities in commercial enterprises, be familiar with mainstream e-commerce (including mobile commerce) platforms and tools, and have a good sense of innovation and entrepreneurship and practical skills. After graduation, students can engage in corporate brand and product promotion, e-commerce planning, mobile commerce, cross-border electronic commerce operation management, online shop opening and operation, e-commerce logistics management, etc.
Training requirements:
Students in this major mainly study the basic theory and knowledge of computer and business administration, receive basic training in the development, application and management of e-commerce system engineering, and master the basic ability to analyze and solve e-commerce problems.
Graduates should have the following knowledge and abilities:
1. Master the basic theories and knowledge of management, economics, computers and e-commerce;
2. Master the qualitative and quantitative analysis methods of e-commerce problems, and have the ability to design and develop e-commerce systems;
3. Strong language expression ability, information collection and analysis ability and basic ability to analyze and solve e-commerce problems; 4. Familiar with domestic and international guidelines, policies, regulations and international practices related to e-commerce;
5. Understand the theoretical frontier and development trend in the field of e-commerce;
6. Master the basic methods of literature retrieval and data query, have certain scientific research and practical work ability, and have certain critical thinking ability. Main subjects: business administration, computer, economics.
Core courses:
Marketing, introduction to e-commerce, network marketing foundation and practice, e-commerce marketing writing practice, e-commerce management practice, ERP and customer relationship management, e-commerce website construction, etc.
Main practical teaching links: professional practice (including course practice, graduation practice, etc. ).
Main professional experiment: e-commerce simulation experiment.
Introduction of Lanzhou Vocational College of Information Technology: E-commerce major has been announced. For more information about Gansu college entrance examination, please pay attention to the page of Gansu college entrance examination.
Related reading: Introduction of Lanzhou University of Information Science and Technology.
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