With the rapid development of China's economy, the competition for talents is becoming more and more fierce, and the employment pressure of graduates of many majors is increasing. On the contrary, the demand gap of marketing specialty is getting bigger and bigger. The employment prospect of marketing is very impressive. Marketing major is a major in great demand, which is needed by all kinds of enterprises and has broad employment prospects.
Marketing major is a practical major of economic management major. Today, with the gradual improvement of market economy, enterprises and companies, as independent economic entities, should "do business" with scientific and modern marketing means without professional marketing talents.
Marketers are indispensable talents for all enterprises, especially large enterprises, but the number of graduates can't keep up, so the demand for graduates is in short supply.
Marketing and Personal Career Planning In today's market economy, the ultimate goal of all walks of life is to put their own "goods" on the market, be accepted and absorbed by the market, and thus obtain market benefits. This requires everyone to have a product marketing awareness in their work, especially the managers of enterprises and institutions, who must have a strong product marketing awareness.
The founders and executives of many famous enterprises in the world started from marketing, so excellent marketing talents are more likely to enter the senior management of all walks of life. Marketing is a compulsory course for every aspiring person to plan a brilliant career.
1, the current misunderstanding of the employment prospects of marketing major
At present, in the market of China, more than 90% of marketing professionals are recruited by clicking on the major recruitment pages, and the recruitment conditions are not very high, even without academic qualifications. As long as you can bear hardships and stand hard work, as long as you can withstand high-pressure work performance, as long as you can persist, you can become a member of marketing.
Therefore, many students have a misunderstanding that studying abroad and studying abroad can't learn anything, but people with this condition are not real marketing professionals and can only be called "salespeople".
Comparing the marketing methods of American companies, and then looking at the development and current share of KFC, McDonald's and Coca-Cola in China market, we can know how far the so-called "marketing" is from the United States. Of course, there are also a few domestic companies with better marketing methods and concepts, but they have not become the mainstream.
2. The development direction of marketing professionals
The future development direction of marketing market must be biased towards those talents who master advanced transnational thinking concepts. Due to the deepening of China's internationalization, more and more foreign-funded enterprises, joint ventures and wholly-owned holding companies will develop rapidly in China and be able to communicate in English fluently.
People with Chinese and western cultural concepts and overseas experience will surely become the mainstay of the marketing industry. Because studying abroad is an idea and an ability, it will be easier to return to China for employment if you master this ability.
From the development of domestic and foreign markets, the development of luxury goods marketers, fashion brand marketers, real estate marketers, automobile marketers and insurance marketers is relatively strong, but the talent development of these industries in China is in a transitional era, and people's ideas about these industries are gradually changing.
Practitioners in these industries have gradually developed from simple salespeople to some marketing consultants, comprehensively evaluating and analyzing some customers' needs and providing high-end procurement consulting services for customers.
3. The development potential of marketing specialty
There is no doubt that the salary of marketing professionals will be higher than that of other industries. The salary in the marketing industry is ultimately reflected in "getting more for more work", that is to say, it is directly proportional to your own efforts. In the United States, the top five jobs are sold every year, and marketing talents are in short supply every year. It can be said that the contribution of salespeople to social progress is enormous.
At present, the market economy in China has just started, and all kinds of enterprises and industries are paying more and more attention to sales, because the competition will be more intense and the new business model will make sales more important. Direct selling, distribution, internet and advertising ... It can be said that marketing is everywhere, and the employment prospects of marketing majors are very good. Therefore, it is no exaggeration to say that there will be no job in marketing major.
Through investigation, the post group of marketing specialty covers enterprises, institutions and relevant government departments, and the employment field is very extensive.
The post groups of marketing specialty are as follows:
(1) The position of salesman or supervisor of enterprise sales department;
(2) positions such as promoters and salesmen in retail enterprises or wholesale enterprises;
(3) positions such as market research, information statistics and after-sales service in the enterprise marketing department;
(4) marketing planners and market forecasters;
(5) Relevant positions of various consulting companies.
In fact, as long as students' own positioning is appropriate, the employment situation and prospects of marketing major are good, and almost all industries and enterprises need graduates of marketing major.
However, good professional skills are only a basic platform and passport for employment, which can give graduates more room for development. At the same time, the reason why enterprises are willing to support school-enterprise cooperation and work-study combination with our school mainly lies in whether students have excellent professional qualities, such as professional loyalty, professionalism, team spirit, self-study ability and innovation ability.
Because the marketing major is closely related to society and commercial enterprises, theory and practice are also closely related. On the one hand, teaching should be closely related to enterprises and social practice to ensure that students' ability meets social needs and improve social and economic benefits; On the other hand, students can form good practical ability through practical training, internship and work-study combination, and lay a solid foundation for future employment.
Although the marketing major has a good job, you can't relax yourself. You must constantly improve your employment competitiveness.