Enterprise History of Nanchang Qiluowa Electric Appliance Group Company

In June 2005, Cilova was included in the list of closed and bankrupt enterprises that year by the relevant state departments. At the critical moment of life and death, Chilova people submitted a request report on not going bankrupt, carrying out self-help in production and gradually expanding the brand of Chilova, which was approved and supported by Nanchang Municipal Party Committee and Municipal Government and embarked on the road of innovation. After divesting some debts through the asset company, they raised150,000 yuan to build a new production line with an annual output of single shift150,000 refrigerators. At the same time, two old production lines were technically reformed, and the production and sales of10.5 million units in that year, with an output value of10.2 billion yuan, turned losses into profits in one fell swoop. With the expansion of production scale and the improvement of technical content, Cilova began to focus on the international market. Drawing lessons from the operation mechanism of private enterprises, the company actively cooperates with many well-known domestic enterprises to expand the markets in Europe, America, the Middle East and Africa. Last year, exports earned 65.438 billion US dollars. In the first quarter of this year, affected by the international financial crisis, the export volume once dropped sharply. They quickly adjusted the product structure and sales area, and achieved a rebound in the second quarter. The export products have reached more than 20 varieties in 6 series. At the same time, the company actively participated in the implementation of the national policy of home appliances going to the countryside, and won the bid for refrigerators and freezers. "Cilova" has become the only brand in our province listed in the national catalogue of home appliances to the countryside.

Humanized care system, combined with the operating mechanism of private enterprises to expand the market, has brought Cilova back to life and embarked on the road of benign development. The reporter walked into a newly-built factory building and saw that the workers were nervously installing new equipment. Hong Jianhua, deputy general manager of the company, introduced that this is the fourth production line built by Chilova people, with an annual production capacity of 200,000 units per class. Trial production will be put into operation at the end of the year, and the company will reach 800,000 units next year. He also said that the company is fully committed to expanding domestic and foreign markets, and sales volume is not a problem. The reporter talked with ordinary employees, and they all said with confidence that the reform of state-owned enterprises should be active earlier and passive later, and there would be no way out without reform. Cilova's road to recovery and healthy development fully proves this point.

Since 2006, Nanchang Chilova Electric Appliance Group Co., Ltd. has put forward the management concept of "marketization+humanization" by using Scientific Outlook on Development's method and combining the domestic and international economic situation and the actual situation of enterprises, which greatly promoted and promoted the enthusiasm and creativity of all employees and stimulated their enthusiasm and marketization consciousness.

Through humanized management, employees' sense of ownership has been improved, and enterprises have successively put forward the enterprise spirit of "respecting morality and attaching importance to business, serving the country and benefiting the people", which has inspired and stabilized a large number of suppliers and agents, enhanced the credit of enterprises and won strong support, help and trust from all walks of life. It is understood that in the first year of self-help production (2006), the sales volume was 65.438+0.5 million units, and the sales revenue was 65.438+0.2 billion yuan. The enterprise turned losses into profits in one fell swoop. In 2007, it produced and sold 300,000 sets, with a sales income of 250 million yuan. Since the same year, the company has been awarded the titles of provincial excellent enterprise, municipal key enterprise and excellent party branch of the Municipal Economic and Trade Commission.

Under the background of the global financial crisis in 2008, the company still achieved a good performance of selling 400,000 sets and a sales income of 360 million yuan. However, the enterprise team did not stop to broaden their thinking and develop scientifically. In 2009, they put forward three major projects to deal with the financial crisis, namely "10,000 units cost project", "100 million units domestic project" and "10.3" export project.