February 7th, 2005 is the 20th anniversary of ZTE. In the past 20 years, ZTE has grown from a small factory with a registered capital of about 2 million in that year to an industry giant with contracted sales of 34 billion this year. ZTE has become the strength and pride of China's communication industry. Facing the great success of ZTE, Hou Weigui, chairman of ZTE, said: "ZTE has not succeeded, but has grown. 20 years old, just getting started. "
A moderate opportunist
Hou Weigui worked in the space factory 69 1 before 1985; 1985 set up Shenzhen zhongxing semiconductor co., ltd in the south of Shenzhen; 1993 reorganized and established Shenzhen zhongxing new communication equipment co., ltd; 1997 founded Shenzhen ZTE Corporation as the president; In June 2004, he was elected as the chairman of ZTE. Hou Weigui, who is over 60 years old, has cooperated with ZTE for 20 years, and has always maintained a steady and pragmatic business style. The legendary Hou Weigui was a "moderate opportunist". He is gentle, but he can grasp the opportunities in the shopping mall skillfully and accurately. Under the leadership of Hou Weigui, ZTE has seized three opportunities in the communication market: CDMA, PHS and mobile phones. 1995, CDMA project began to emerge. ZTE did not invest heavily in CDMA projects at first, but explored first and then followed up. By 1998, ZTE increased its investment and formed an alliance with China Unicom to jointly develop CDMA. In 200 1 year, China Unicom launched a big tender for CDMA project and network construction, and ZTE won the bid for the procurement contract of switch and base station system in 10 province, accounting for 7.5% of the market. In the second bidding of Unicom CDMA in 2002, ZTE won the lottery again and got the share of 15%. For ZTE, the second opportunity is PHS. The emergence of PHS has enabled ZTE to achieve greater success. ZTE is always in no hurry to invest in the listing of any communication product, but tracks and prepares first, and PHS is no exception. At that time, no one knew which wireless access system would be successfully applied in China, so ZTE kept a relatively steady pace, groping and observing. After discovering the good opportunity of PHS development, ZTE quickly followed up. In the past two years, with the increasing investment of domestic telecom operators in PHS, ZTE has continuously occupied new markets such as Guangzhou, Hunan, Nanjing and Beijing. At the same time, it has also carried out large-scale expansion in the existing market. In the PHS equipment market, the industry estimates that ZTE has gained a share of about 40%. In the past year, PHS continued to contribute to ZTE. In 6543810.8, among the 25 billion yuan sales announced by ZTE, PHS accounted for/kloc-0.2 billion yuan. PHS has become the absolute pillar of ZTE's performance. Many people know that ZTE is because of mobile phones. In 2002, with the rapid expansion of domestic mobile phone market share, ZTE's mobile phone rose suddenly and entered a stage of rapid development. At that time, Hou Weigui explained why ZTE entered the mobile phone market like this: "ZTE chose to enter the mobile phone market because of its huge growth potential, as well as its technical foundation in GSM, CDMA and PHS and its profound understanding of operators' operation. "In 2003, ZTE's sales of three types of mobile phones reached 4.5 million units, and the monthly sales at the end of the year actually reached a record of more than 654.38+00,000 units. At present, mobile phone sales have accounted for nearly 20% of ZTE's total sales. Seizing these three opportunities, ZTE quickly accumulated its own capital. ZTE will make all preparations for any opportunity, but it will not act rashly. Once launched, ZTE will never be slower than any of its peers, so Hou Weigui has become a "moderate opportunist" in people's eyes.
The Perfect Pen of 2004
In 2004, Hou Weigui realized two wishes: one was the handover of power and a smooth transition, and Hou Weigui retired from the background and became the chairman of ZTE; First, ZTE realized its dream nearly two years ago and finally successfully listed on the H shares of the Hong Kong Stock Exchange. Not only that, in 2004, after the smooth handover of new and old management, Hou Weigui and ZTE, which he led, developed rapidly at a speed higher than the industry average again, igniting the passion for China's communication industry again and again. In March 2004, ZTE released the first global digital trunking standard independently developed by China-GOTA (Global Open Trunking Architecture), which opened the patent authorization of China communication enterprises to internationally renowned manufacturers. In May, ZTE received a mobile phone order from Brazilian telecom operator VIVO with a total value of about 1 100 million US dollars, which is by far the largest single contract obtained by China mobile phone manufacturers overseas. In August, at the Athens Olympic Games, ZTE won the "first gold" for China communication enterprises, becoming the first communication equipment manufacturer in China to successfully serve the Olympic Games. In September, ZTE successfully helped Tunisia Telecom make its first WCDMA call on the African continent. 165438+ 10 In October, ZTE launched the world's smallest and lightest 3G WCDMA mobile phone-F808, which demonstrated ZTE's outstanding strength in the core technology of the new generation of mobile phones. On February 9th, 65438, ZTE was successfully listed on the main board of Hongkong, which creatively became the first A-share listed company in China to be successfully listed overseas, creating a new milestone in China's securities industry and becoming a landmark event in China's economy in 2004. The results of "CCTV 2004 China Economic Person of the Year Selection", which is known as "China Economic Oscar of the Year", were announced on February 28th, 2004. Hou Weigui, Chairman of ZTE, won the China Economic Person of the Year Award in 2004, which was regarded as the strength and pride of China's communication industry in 2004. Hou Wei, 62, accepted the CCTV 2004 China Economic Person of the Year Award and said, "I'm not an actor, and I'm not very good at things on the spot. I prefer to do business management in a down-to-earth manner. " Indeed, "low-key, steady, steady, pragmatic and development" has almost become the unanimous evaluation of ZTE. American Business Weekly has the reputation of "the fastest growing telecom equipment enterprise in the world". Hou Weigui, which successfully concluded 2004, turned its attention to the international market in order to seek the sustainable management of ZTE in its sustainable development.
Steadily step into the "International Year"
ZTE has designated 2005 as the "International Year", which shows that ZTE has expanded its vision to overseas markets. On this goal and long-term planning, Chairman Hou Weigui said: "Globalization is an inevitable trend of economic development. Global economic integration. Foreign enterprises keep coming to China to do business, and China enterprises have to go abroad. It is actually wrong to always think about doing a good job in the domestic market before going out. Because after the opening of our market, even at home, our ultimate competitor must be foreign enterprises. If you don't go out and use global resources, international competitors have more resources than you, and the result will be greater than your advantage. A country's communication network will not let you enter casually, so it is difficult for a country's communication products to get started. We must persevere and strive to enter. " In order to explore the international market, ZTE has made arrangements from manpower to market. Hou Weigui said, first of all, we should do a good job in human resources planning and international talent reserve. Secondly, for some important countries, it is necessary to comprehensively improve market coverage. At the same time, comprehensively strengthen the construction and standardization of the international market resource platform to provide pre-sales and after-sales support for the international market. With the deepening of internationalization strategy, enterprises will inevitably face market risks caused by economic conflicts and other factors. How to avoid these market risks? Hou Weigui's principle is "step by step". He said: "If you rush blindly, the risk of internationalization is really great. First of all, enterprises should consider their own competitiveness. It is very dangerous to enter the international market rashly when the management and market ability are still very weak. Most countries in the international market are in a market economy for a long time, so we must measure our competitiveness. At the same time, enterprises should put financial risks in the first place to see if they can bear such financial risks. In addition, it is necessary to estimate the degree of risk and the possibility of failure of each cooperation. I don't approve of rushing to implement these problems before thinking clearly, just like gambling. We have been in the international market for nearly 65,438+00 years, and the fundamental point is gradual progress. " ZTE has always been known for its "steadiness". With the efforts of Hou Weigui and 20,000 ZTE people, ZTE, which has been developing steadily for 20 years, will surely make great progress at a steady pace in the "International Year".
There is no success, only growth.
February 7th, 2005 is the 20th anniversary of ZTE. In the past 20 years, ZTE has grown from a small factory with a registered capital of about 2 million in that year to an industry giant with contracted sales of 34 billion this year. ZTE has become the strength and pride of China's communication industry. The 20th anniversary of ZTE, which was expected by the outside world, did not have a thriving 20th anniversary celebration ceremony. As the chairman of the board, Hou Weigui set the tone of the 20th anniversary of the company as "internal publicity first", and did not hype it up. Various employee activities, such as "basketball match", "mountaineering match" and "speech contest", began in the middle of last year. However, we don't seem ready to celebrate with great fanfare. Facing the great success of ZTE, Hou Weigui, chairman of ZTE, said: "ZTE has not succeeded, but has grown. 20 years old, just getting started. " When people praised ZTE's achievements in the past 20 years, Hou Weigui said modestly, "Dell and Cisco have been around for 20 years, but we are far behind others." Hou Weigui, 62, has not only built a solid and efficient decision-making and execution team, but also strived to build young ZTE into a "century-old shop" with a long history.