1. The car itself has problems, such as unreasonable design. A lot of after-sales feedback shows that this model has a lot of bugs or defects and cannot be simply recalled.
2, did not achieve the expected goal. The models launched by car companies are related to their strategic intentions. For a certain model or a certain group of competitors, the result did not reach the expected goal in the sales process.
3. The strategy of car companies has changed, such as the popularity of SUVs in the market, or the SUV sales of car companies are particularly hot. In order to adjust resources, some car models have stopped production and turned to produce a large number of SUV models.
Chery has been divided into four brands at present. The standard of division is not the model and price, but the main basis of division is different market positioning, from low to high, namely: Kerry, Chery, Lin Wei and Ruiqi. Lin Wei V5 is the first product that Lin Wei owns at present. The Linwei V5 launched this time is a cross-style car, and the Linwei brand will be designated as Chery's mid-to high-end business model in the future. In the current market environment, Chery's most criticized is that there are too many brands and its competitiveness is scattered. Therefore, Chery has a tendency to shrink its brand and clench its fist, so it is imperative to stop production of this model.
Therefore, when consumers buy a car, they should properly refer to the production and survival of the model, so that when there is a problem with the vehicle, the purchase of accessories will be easier and the price will not be too expensive. If the launch time of a certain model is short, the sales volume is small, the manufacturer stops production, it is difficult to purchase parts and the price is high.