How to diagnose the marketing of enterprise brand?

Enterprises need to adopt different state diagnosis methods according to different brand problems when choosing brand state diagnosis methods.

For example, start-up brand diagnosis. Be able to diagnose brand visual image and brand positioning.

A brand with high communication investment and low return. Brand communication diagnosis, brand association diagnosis and brand diagnosis can be carried out in different dimensions.

A brand with high popularity, high reputation and low turnover rate. Brand competition diagnosis, brand-consumer relationship diagnosis and brand internal support system diagnosis can be adopted.

A brand with declining loyalty. Diagnosis of the relationship between brands and consumers and brand competition can be adopted.

Brand extension. When deciding whether a brand can be extended, the available diagnostic tools include brand association diagnosis, brand-consumer relationship diagnosis and brand internal support system diagnosis.

Brand decline and revival. Be able to diagnose brand association and brand internal support system.

Brand merger and acquisition. In brand merger and acquisition, only the evaluation of brand equity value is the only meaningful brand status diagnosis method.