The rapid expansion of data determines the future development of enterprises. Although enterprises may not be aware of the hidden dangers caused by explosive data growth, people will become more and more aware of the importance of data to enterprises as time goes by. The era of big data poses new challenges to human data control ability, and also provides unprecedented space and potential for people to gain deeper and more comprehensive insight.
It was McKinsey, a world-renowned consulting firm, that first proposed the arrival of the era of big data. McKinsey said: "Data has penetrated into every industry and business functional field today and become an important factor of production. The mining and application of massive data indicates a new wave of productivity growth and the arrival of consumer surplus. " "Big data" has existed in the fields of physics, biology, environmental ecology, military, finance, communications and other industries for some time, but it has attracted people's attention because of the development of the Internet and information industry in recent years.
Big data in the Internet industry refers to the phenomenon that Internet companies generate and accumulate user network behavior data in their daily operations. The scale of these data is so huge that it can't be measured by G or T. The starting unit of big data measurement is at least P( 1000 t), E (1000t) or Z (1000t).
Extended data
The application of big data
1. The application of big data in the field of e-commerce classifies customer order information, recommends products according to customers' purchasing habits, ages, preferences and regions, and displays personalized pages. We can also decide the dynamic adjustment of inventory quantity and logistics resources according to the past data.
2. Application of big data in transportation and tourism, collecting personal travel data through WIFI+ibeacon or base station positioning technology. The government can make targeted security arrangements for the traffic information of various stations, airports and road traffic at all times. Scenic spots can determine the operation direction of scenic spots according to the passenger flow density, the length of tourists' stay and the tour route of different scenic spots.
3. The application of big data in the financial industry By analyzing the health status and accident records of customers, insurance companies can decide whether to allow the insured to insure and the specific amount of insurance. Banks can decide whether to issue credit cards to applicants and the amount of credit cards according to personal income, consumption records and credit records.
4. The application of big data in the medical industry is based on the physical characteristics, disease information, medical history information and distribution of many patients, which can realize the prediction of epidemic diseases and provide data support for the optimization of treatment schemes for various diseases.
In fact, what is listed here is just the tip of the iceberg. In all aspects of future life, big data is everywhere. Let's look forward to the intelligent era brought by big data.
Refer to Baidu Encyclopedia-Baidu Encyclopedia in the Age of Big Data-Big Data.