20 13 Newly added majors: Internet of Things Engineering, Electrical Engineering and Automation.
20 15 new major: financial engineering.
English (undergraduate, four-year program)
Training objectives: This major trains applied and compound senior English professionals who are proficient in English listening, speaking, reading, writing and translation, have a solid foundation in English language, are proficient in language application skills and have a wide range of knowledge, can initially master a second foreign language, and can engage in economic and trade management in international trade, foreign affairs tourism, cultural education, press and publication and other fields.
Main courses: Basic English, Spoken English, English Listening, English Grammar, Advanced English, Advanced Writing, Translation Theory and Practice, English Lexicology, Interpretation, Introduction to General Linguistics, Applied Linguistics, Introduction to British and American Culture, Selected Reading of English Literature, Selected Reading of American Literature, etc.
Further study and employment: Students in this major continue their studies in English and American literature, linguistics and applied linguistics, as well as translation studies. After graduation, students can engage in foreign affairs, foreign economics, management, teaching and secretarial work in information, economy and trade, culture, education and other industries.
Professional leader: Professor Wang Yukuo, Ph.D., Dean of School of Foreign Languages, Nanjing University of Posts and Telecommunications, tutor of master students, and head of major (English) in Jiangsu Province; His main research interests are (African American) literature and translation theory; He has successively won the honorary titles of young and middle-aged academic leaders in the "Blue Project" in Jiangsu Province and the first batch of young and middle-aged scientific and technological leaders in the "333 High-level Talents Training Project" in Jiangsu Province. As the person in charge or the main backbone, participate in the completion of a number of scientific research projects at or above the provincial and ministerial levels; In recent years, he has published more than 20 papers, monographs 1 department, 4 translations and various teaching materials in foreign language core journals and CSSCI journals.
Marketing (undergraduate, four-year program)
Training objectives: this major has the theoretical basis of modern economics and management, understands the theoretical frontier and development trends of this subject, grasps the knowledge of management, economy, law and international marketing, is familiar with communication business and new communication technology, has strong language expression, interpersonal communication, foreign language, computer application ability and occupational adaptability, has the basic abilities of market analysis, market development, solving enterprise market operation problems, marketing planning and market analysis, and has strong literature retrieval and market analysis.
Main courses: management principles, microeconomics, macroeconomics, communication economics, statistics, operational research, financial management, marketing, economic law, consumer behavior, international marketing, management communication, public relations and modern communication technology.
Further studies and employment: The direction of further studies for students majoring in this major is business management and economics. After graduation, students are suitable to engage in market research, market analysis, sales negotiation, marketing operation, marketing planning, business communication and other management and business handling work in various enterprises, especially communication operation enterprises, engage in business analysis, marketing, business development, customer relationship management, formulate enterprise marketing mix strategy and conduct marketing management.
Professional leader: Professor Liuli, vice president of School of Economics and Management, Nanjing University of Posts and Telecommunications, tutor of master students; Director of China University Marketing Research Association and executive director of China Business Statistics Society; Mainly study the theory and method of business administration, focusing on the fields of communication enterprise management, telecom enterprise strategic management, telecom marketing, etc. Engaged in policy consultation, enterprise management and teaching in provincial government agencies, large state-owned enterprises and universities; Presided over or participated in more than a dozen national natural science foundation projects and soft science research projects of the Ministry of Posts and Telecommunications, the Ministry of Information Industry and the Ministry of Industry and Information Technology; Published more than 60 papers in international conferences and famous journals; Many of them are included in EI or ISTP; Published and edited Telecom Marketing.
Tongda College of Nanjing University of Posts and Telecommunications is a full-time undergraduate independent college founded by Nanjing University of Posts and Telecommunications 1999 with the approval of the Ministry of Education. Nanjing University of Posts and Telecommunications cooperated with Yangzhou Municipal People's Government to build a new campus in Yangzhou, a famous historical and cultural city, and won the UN Habitat Award, which is known as "the west of the bamboo sea and the left of Huaishang". The new campus is located in Yangzijiang Science and Education Park in Yangzhou City, covering an area of nearly 700 mu.
There are 467 full-time and part-time teachers in the college, including 168 in higher vocational colleges, and 73% of them have doctoral and master's degrees, including 9 teachers who enjoy special government allowances, 2 provincial "333 Project" training targets, and provincial "Blue Project" young academic leaders and outstanding young backbone teachers1person. There are currently more than 8,300 students; At present, there are 22 dominant majors and professional directions focusing on communication and information, integrating science, engineering, literature and management. At the same time, we will increase the embedded development majors of financial engineering and communication engineering.