Network marketing practice report
brief introduction
With the continuous development of information technology, especially network technology, the globalization of the Internet has brought human society into a new information age. Because the Internet is not limited by time and region, a completely different way of trading through the Internet came into being. In the next few years, the Internet will become the largest trading market in the world, with unlimited business opportunities. The emergence and development of e-commerce has brought great impact to international trade, and some new problems have also appeared. Such as how to levy taxes on online transactions, how to ensure the security of transactions, the written form requirements of transactions, the confirmation of signatures, the drafting of contracts, the transfer of electronic bills of lading, etc. The solution of these problems is directly related to the development of online transactions. However, due to the lag of the * law itself, the traditional * law has not been supplemented or modified for the new trading mode of online trading, which has led to many problems in the * law and cannot be standardized and adjusted by the current * law. This has discouraged many businesses that are ready to engage in online transactions, which has affected the rapid development of this business operation model. Therefore, actively strengthening the research on online transactions and establishing a flexible framework for regulating online transactions can not only protect the interests of all aspects of online transactions, but also ensure the smooth progress of online transactions. This paper intends to discuss related issues.
Two abstracts
With the continuous development of information technology, especially network technology, the upsurge of Internet has brought human society into a new information age. Because the Internet is not limited by time and region, a completely different transaction mode has emerged on the Internet. In the next few years, the internet will become the largest trading market in the world; The business opportunities it contains are immeasurable. The emergence and development of e-commerce has brought great impact to international trade, which has produced some new problems. Such as how to levy taxes on online transactions, how to ensure the security of transactions, the written requirements of transactions, the confirmation, compilation and transfer of electronic bills of lading, etc. The solution of these problems is directly related to the development of the network industry. However, due to the lag of the law itself, the traditional law has not supplemented and revised the new transaction mode of online transaction, which leads to many legal problems that cannot be regulated and adjusted by the existing law. This makes many trading companies planning to engage in internet trade hesitate, which affects the rapid development of this business operation mode. Therefore, actively strengthening the research on online transactions and establishing a flexible legal framework for regulating online transactions can not only ensure the interests of all fields of online transactions, but also ensure the harmony of online transactions. This paper intends to discuss related issues.
3. Business website construction
Host unit
1 international domain
You can register multiple domain names to point to the same website. Com 50 yuan a year-100 yuan 80 yuan.cn.
2 pages of space
100 megabytes of page space. It can accommodate about 1000 pages, excluding pages controlled by programs. Mostly asp php.
3 database space
20 megabytes of database space. It can accommodate 6.5438+0.4 million words of plain text. Most of them are access or sql databases.
Page section
Static part
1 style design
Considering the particularity of the industry, the colors are mainly green and light blue, which is fresh and friendly. Supplemented by proper FLASH, the vividness of the website is increased.
2 static page
Company profile, partners, user list, English version and other non-program control pages.
Dynamic page
Mainly used in more multilateral places. Updating data and materials is relatively easy and convenient.
Program part
1 news center
The form of expression is several modules with the same function but different forms and contents, such as new book news, industry news, book review and so on.
2 new book newsletters
The main content is to report the publishing trends of new books. Introduce new books.
Front desk: visitors can see the title, source, date, author, text and pictures of the articles reported in the new book.
Backstage: After logging in, the administrator can maintain the new book newsletter, including adding articles, filling in the title, source, date, author and text of the articles, and uploading pictures. Change and update uploaded articles and pictures, delete outdated articles, etc. Every newly published and updated article will be automatically ranked at the front of the new book express channel.
3 industry news
The main content is to report the news, policies and regulations of the book industry. The function is the same as that of the new book newsletter module.
Review of 4 books
The main content is to publish professional comments on hot books and discuss controversial books. The function is the same as that of the new book newsletter module.
5 book center
The three modules of book center, latest deposit and preferential promotion are similar, but there are also some differences, with different forms of expression and different functions in book management.
Book center, which contains the latest recommended and discounted books. The main function is to provide readers with the books they need by sorting or searching, which is closely related to the online book purchase module of e-commerce.
Front desk: visitors can find the books of the required category according to the secondary classification of books. When a large number of books are found, there can be a display mode of 10 to 50 volumes per page. Visitors can browse according to the prompt that * * * has a * * volume, which is displayed on the * * page and is the first page. Users search for books through comprehensive search. "* * * There are * * books that meet your requirements" will be displayed in the form of 10 to 50 books per page. Users can see the title, publisher, author, price, availability, book introduction and other information related to this book.
Background: After logging in, the administrator can add and delete book categories according to the principle of secondary classification. Enter the new book, including the title, publisher, author, price, availability, book introduction and other information related to this book. For old books that have been entered, you can modify the above information.
6 preferential sales promotion
Or "grand recommendation", the role is to launch some new books and high-profit books. Guide users to buy these books from an authoritative point of view.
7 comprehensive query
The function of comprehensive query module is to let users browse the books they are interested in more quickly and accurately.
8. Buy books online
Front desk: After logging in with user name and password, there is a "order" button at the back of each book in the book purchase center, whether users browse by category or find books they are interested in through comprehensive search. Click this button and the book will be loaded into the shopping cart. When browsing the shopping cart, users can modify the number of books (one book by default), delete some books from the shopping cart, return to the book shopping center to continue shopping, and automatically calculate the subtotal amount and total amount. The contact information and address filled in by the user when registering will automatically appear in the shopping cart. If the address that the user needs to deliver is inconsistent with the information when the user registers, it can be changed. There are many delivery methods (such as parcel post and EMS) in the shopping cart for users to choose from. According to the number of books purchased, roughly calculate the postage (for example, the starting price of postal parcels is 3.5 yuan, plus 3 yuan for every ten books). Summarize the region selected by users and the starting price of computer automatic delivery (for example, the starting price of Beijing delivery is 3.5 yuan, and the starting price of Hainan delivery is 12 yuan). Automatically calculate the sum of book price and delivery price. Users can query their own historical order records, and the important role is to query the latest order information, such as whether it has been received by the seller, whether it has received the book payment and whether it has been delivered. Orders not received by the seller can be unsubscribed.
Background: After logging in, the administrator can query and process the order, that is, after seeing the order, select the "Order Received" sign, after receiving the payment, select the "Payment Received" sign, and after shipping, select the "Shipped" sign. Orders can be counted under the following conditions: total number of orders, statistics by user name, statistics by title, statistics by publishing house, statistics of unpaid orders, statistics of undelivered orders, and query by member points. For members with good reputation and many guarantees, the corresponding amount will be automatically deducted every time they spend.
4. Description and installation of the system
1 operating environment requirements
Windows98
Personal network server 3.0(PWS)
Microsoft? Access 2000 (9.0.28 12)
2 installation settings
A copy this website to a directory on the hard disk, such as c:\y 1.
B. Run PWS and set the default home directory of the website to this directory, which should be C: \ y1in the above example;
Specific steps:
A. select the "advanced" project;
B. Click the "Edit Attribute" button and fill in "c:\y 1" in the "Directory" item of the "Edit Attribute" dialog box that appears, otherwise confirm;
C. Set the default startup document as: yy.asp.
Five thanks
Through this design, I feel the power of high technology and new knowledge. In this design process, I received strong support from Tangshan College, which provided me with a comfortable working and learning environment, and also received careful guidance from teachers and professors of Tang University. I would like to express my heartfelt thanks here! Thanks to the laggard () k666 () villagers (is the largest commercial portal in China, established in April 2004. As soon as China Commercial Network was born, it caused a social sensation. With powerful commercial search engine technology and original commercial portal mode, he re-divided the e-commerce market pattern in China!
"Passepartout" provides practical online marketing tools and platforms for 23 million small and medium-sized enterprises in China, helping them to open online stores, display corporate image, release business information, generate online transactions, and search and utilize the information of tens of millions of enterprises and customers across the country. And provide electronic maps, electronic discount coupons, customer relationship management and other online marketing services to open up profit space for small and medium-sized enterprises in the network era! It is a sharp weapon for network gold diggers and a battleground for businesses!
"eRoad" provides comparative shopping and business life information services for 94 million netizens and 300 million mobile phone users in China. After logging into www.ChinaEC.com, the one-stop shopping service of "E Road" can purchase 8 million items on16,000 shopping websites, involving more than 20 product lines such as books, audio and video, IT digital, mobile phone communication, sports and leisure, flowers and gifts, office supplies, furniture and building materials, children's products, etc. Solve the price comparison, logistics and distribution, credit service and other problems of online shopping in one fell swoop, and create the era of online shopping portal!
The concept of e-commerce put forward by China Business Network is simple, practical, cheap and localized, which passionately promotes the popularization of e-commerce in China, takes the lead in implementing the localization strategy in the Internet industry, develops regional operation centers, quickly covers more than 500 cities across the country, and sets off an e-commerce revolution!
The management team of the company is led by Su Qiqiang, a famous IT entrepreneur and chairman in China, and Lei Chifeng, an industry leader and CEO.
Chongqing Yi Dao Science and Technology Development Co., Ltd. is the operation center of China Business Network in Chongqing, with a capable team headed by general manager Wu Yong.
When I submitted my resume to Chongqing Yi Dao Science and Technology Development Co., Ltd. at the talent exchange meeting, I didn't know what kind of world and road this resume would take me into. The confidence in my heart overflows on my face, so confused, so uneasy and so curious. I attended the interview of 1 and always saw a face full of energy. I got the opportunity to participate in company training. There have been many stories, but fate has brought me closer to him.
Just four days of training is like a small incision. Through it, I saw what is excellent, what is dedication and what is a good employee. When it comes to the company, when it comes to work, their eyes are shining with confidence; When it comes to the future and us, their words are full of care.
Yes, that's it. Just 1 interview and four days of training have already filled me with longing for you. You are really good!
During the internship, several other college students and I worked as trainee e-commerce consultants in the company. The so-called trainee e-commerce consultant means that I have not officially become a qualified e-commerce consultant. We have been working in the company's sales department, and the company's sales methods are mainly telephone sales and strange visits. In the first three weeks, I began to visit strangers directly with eight other partners under the leadership of our sales manager to find interested customers. The products introduced by the company to customers are:
Sales-oriented basic business website, enterprise-level website platform and enterprise customer maintenance platform.
domain name registration
Enterprise mailbox
virtual server
372 1 E Lu Tong Lu Tong SMS
Due to our own reasons, our performance in the first three weeks has not been very good, because in our view, sales itself is a very free profession, as long as it can bring certain benefits to the company, the company should give us enough free space. It is precisely because of this concept that all our interns do not have that kind of dedicated work style and do not regard work as part of themselves. Until the fourth week, the company reported the situation of Chongqing operation center to Beijing headquarters, and Beijing sent a sales manager to the company to guide our work. On the first day when the Beijing sales manager came, we had a good taste. First, because a regular employee didn't bring a folder to work, finally let us go through the resignation formalities directly, which means to make an example of him. In the following week, our working atmosphere improved obviously under the urging of the sales manager, and our attitude changed greatly under the encouragement and "threat" of the sales manager. The sales manager of the Beijing business department usually points out what we are not doing well when guiding our work and instructs us how to do it. During this week, our performance has also been greatly improved. Judging from the guidance of the sales manager, we don't lack anything with those excellent people. What we lack is a good work attitude, because their work is really called working for themselves, and what about us? This is where we have always been ashamed. This week, we really realized what work is. We don't come to the company every day, sit by the phone and make dozens of calls a day, but we should regard the phone as an indispensable thing in our work. We should give full play to its role. They can make achievements by talking more than 100 a day, and so can we! In the next two weeks, we will continue to maintain this attitude and improve our methods, which will improve our performance quite well. We are full of enthusiasm for our work, and naturally many things can be solved easily. But unfortunately, our working partners are getting less and less, and finally only five working partners are still insisting. My internship this summer is nothing to be proud of, because my performance has not been very good. But I can persist in the hot weather of 42 degrees in Chongqing until the end, which is a very important fortune in my life. Many times, as long as you stick to the last minute, you can achieve results.
During my internship, I learned shallow professional skills, and also felt and realized many things beyond skills. The first is the professionalism and dynamic working atmosphere of the people in China Business Network. Entering such a group, your heart will be involuntarily young, your footsteps will be involuntarily followed by everyone, and your work attitude will become hard and serious, more serious and harder. Perhaps, this is a kind of collective cohesion, which is a "special culture" written by an enterprise outside words! Although we are interns, our jobs are the same as those of regular employees. They won't feel bad for us because we are interns, but we are interns. They really gave us guidance and helped us get into work as soon as possible. When I meet such a person, I find that I am worthwhile. In fact, many times being a man is to help those who need your help and make yourself a trustworthy person and a person worthy of communication in the eyes of others.
I have learned a lot from my short-term internship, but I also have some immature words to say. To be honest, "e-commerce" is a relatively young word. At present, e-commerce seems to be in the "Warring States Period", which can be described by a word "chaos". In other words, the current situation of e-commerce development in China is not optimistic. However, if you want to retain customers for a long time, it is definitely not by lowering prices, but also by brand and strength. Service and hardware are the ways to build brand and enhance strength! If the competition is fierce, how can we win? The simplest truth is that enterprises should follow the development of the market and provide whatever the market needs. We must provide our customers with the best service of 1+ 100!
In the long run, I think the company should make efforts in channel publicity and establishing popularity. Because since we entered the company this month, from our work, we have found that we are in the middle school. Com is not well-known among consumers, and consumers don't approve of us very much. In addition, due to ideological problems, especially in network marketing, Chongqing has no awareness of this aspect at all. This urges us to deal with how to make customers trust our products in our work.
Secondly, there are a few small problems that I think we should pay attention to. First, try to write clearly, don't be too careless, and make it easier for customers to identify. Second, in fact, it is necessary for the company to require employees to wear work clothes when necessary, such as holding large-scale meetings, such as recruiting new employees and so on. Third, employees should establish a correct working attitude and devote themselves to their work.
Of course, the above only represents my personal thoughts, and it is a frog in the well. If you offend, it is purely unintentional. Please forgive me.
From the beginning of visiting customers, I firmly believe in myself, that is, don't give up easily, don't give up easily. I remember a very good saying-"Cowards can't go to war". Once you choose, you must stick to it. Because this is your own choice, not forced by others, you are not qualified to give up or regret. The only thing you can do, and the only thing you are qualified to do, is to work hard to realize it and take the road of your own choice. Even if there is darkness ahead, you must firmly believe that all roads lead to Rome.
Since I became attached to China Business Network, I have been paying attention to myself and wondering what I can do for the company. I dare not be proud or talk nonsense. I can only say that in the days to come, I will try my best to work with 200% enthusiasm. I hope that the company can know people and be good at their duties, and at the same time, I hope that I can do well from the lowest point, move forward step by step, and wholeheartedly be a qualified, excellent and outstanding Chinese businessman!
Thank you speech
First of all, I want to thank Zhongshang.com for giving me such an opportunity to work for her. At the same time, I am deeply uneasy about the inconvenience caused to the company.
Secondly, I would like to express my deep gratitude to the administrative department for properly arranging and ensuring the smooth implementation of my internship. I would also like to thank the sales experts: Manager, Manager Chen Qiao, Manager Jin Zhiguo and Teacher Zhou for their guidance. Thank you!
Tan Youbo Marketing 1 Class
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