Briefly describe the basic functions of B2C e-commerce platform.

B2C is the abbreviation of English business-to-customer and Chinese abbreviation is "Business-to-Customer". "Business-to-customer" is a mode of e-commerce, that is, commercial retail, which sells products and services directly to consumers. This form of e-commerce is generally based on online retail, and online sales activities are mainly carried out with the help of the Internet. B2C means that enterprises provide consumers with a new shopping environment through the Internet-online stores, and consumers shop and pay online through the Internet. Because this model saves time and space for customers and enterprises, it greatly improves the transaction efficiency, especially for busy office workers, this model can save valuable time. The payment method of B2C e-commerce is a combination of cash on delivery and online payment, and most enterprises choose logistics outsourcing to save operating costs.