In the next few years, with the increasing popularity of wireless networks, mobile computing devices will become very popular. The combination of computer technology and wireless technology will become the final trend, and e-commerce will also transition to mobile commerce. China lags behind developed countries in the development of e-commerce, but with the change of ideas and the progress of technology, China is more and more involved in all aspects of world economic development. If China wants to succeed in the process of business model reform, the key is to accurately analyze market trends and seize market opportunities. The key point of mobile commerce is user-centered. If we can successfully grasp the market opportunity of mobile personalization, it is entirely possible to become the rule maker of mobile commerce, thus getting rid of the previous imitation mode.
2. Personalization of users' demand psychology and behavior.
In recent years, with the rapid development of mobile communication, mobile phones have changed from luxury to necessities in daily life, changing people's daily contact, trading, leisure and other lifestyles. At the same time, with the increasing mobility of social activities, consumers and professionals hope to get services that can only be obtained in specific places at any time and place, that is, they can access any desired equipment or get in touch with anyone at any time and place, and there is no information blind spot.