Online quotations are often discounted to the maximum extent, for the reasons mentioned above, attracting customers into the store! For example, the original price of a car is 220,000, and then the online newspaper is 200,000, with a discount of 20,000; However, when consumers enter the store, they find that the so-called discount of 20,000 yuan is actually only a cash discount of 1 10,000 yuan, and 1 10,000 yuan is composed of some worthless boutique gift packages, so that consumers can only make a deal at the price of 2 1 10,000 yuan, and it is impossible to get the online newspaper price of 200,000 yuan!
Another point is to attract consumers to leave their own information (mobile phone number) for price consultation at a relatively low price. After a period of time, you will receive invitations from local brand 4S stores from time to time, so the relatively low price on the car website is also a means to attract consumers' attention, and you can also take this opportunity to successfully obtain the phone numbers of some consumers. After that, 4S stores can continue to extend their deep greetings to designated customers. This is a very common means of website drainage, and you want to get on the bus.
In addition to the above, there are other routines, so I won't repeat them one by one. Generally speaking, the quotation on the website does not represent the actual quotation and is for reference only; I remember I changed trains recently. The bare car price of 4S newspaper is only more expensive than the website quotation 1500 yuan, but it is a niche brand with low sales volume after all. The smaller the car, the less it costs, and the website quotation is quite accurate, whether it is for home use or easy car, and the actual price of some expensive high-end cars is even lower than that of the website. For those models that are not worried about selling, the 4S shop quotation is definitely higher than the website price, but the price difference is also decreasing year by year; After all, with the continuous improvement of relevant laws and regulations, it is no longer feasible to attract consumers with a low price as in the past. Moreover, the automobile industry is not easy to do now, and the price is much more transparent than in previous years. In addition, all major automobile websites have the function of reporting false prices, so the gap between online quotation and in-store quotation is gradually narrowing!