First, do a good job in the internal link construction of the website.
When ranking our website, we should pay attention to the bounce rate of the website. Through the bounce rate of the website, we can determine which pages are popular with customers and which pages are not. The unpopular page is the page we need to improve, reminding us to make links to related pages in the website.
Improve the popularity of the website and do a good job in the user experience of the website, thus solving the problem of high bounce rate of the website. If the bounce rate is too high, then the search engine will think that the website is very low or even worthless, so it is not surprising that the website ranks first and then comes down.
Second, highlight the theme of the website.
The promotion website theme is a comprehensive explanation of keyword ranking maintenance. Highlighting the theme of the website can make search engines more convenient to understand the content of your website, thus deepening the friendliness of the website and avoiding disorderly ranking. Let's take the chemical b2b website as an example. First, let users know us at the first sight when they see the website.
What is the core content of the website, which involves the topic of relevance and accuracy of pivotal words. In fact, chemical products and equipment are related to it. Through Baidu's related search, you can dig out some related pivot words as target pivot words or write long tail pivot words, and you can also achieve it by purchasing traffic! The pivotal words around our positioning further enrich the relevant content of the website, so as to achieve the purpose of promoting the theme of the website at the same time.
Third, use effective long tail words to deepen users' loyalty.
User loyalty is simply the customer's return rate, so how can we improve the customer's return rate? Provide valuable information, think for users and solve the problems that users are most concerned about. Here I have to mention a secret of the sales industry: empathy. When you have this kind of thinking, all topics are no longer topics. We can use the long-tail hub words to attract customers' return rate, dig out effective long-tail hub words horizontally and vertically around the target hub words, and write some materials to help customers solve problems, so that the content of our website can be peer-to-peer and build the core competitiveness of our website.
The above three points can't be done in a day or two. We need to observe the trend of an industry for a long time and understand the various search habits and concerns of customers in this industry. At the same time, the external chain construction and normal update can not stop.