What are the advantages of Unicom?

12 years, China Unicom, together with other enterprises, experienced the ups and downs of telecom reform in China. During the period of 12, China Unicom summarized many successful experiences and suffered many setbacks. As the saying goes, "I don't know the true face of Lushan Mountain, but toward which corner of the mountain". Today, we invited Professor Zeng of Beijing University of Posts and Telecommunications, Fan Yuzhong, Senior Consultant of Institute of Communication Policy and Management of Telecommunications Research Institute of Ministry of Information Industry, and Lu Qiang, Research Manager of China Telecom Research Department of IDC, to analyze the advantages of China Unicom and put forward some suggestions for the future development of Unicom. Fan Yuzhong, senior consultant of Institute of Communication Policy and Management, Institute of Telecommunications, Ministry of Information Industry, now thinks that China Unicom's CDMA network has outstanding advantages and is a good development opportunity for Unicom. Unicom's G network is like a "water storage tank". After it is full, it can gradually transition to C network, and finally transition to high-end users of C network. If China Unicom's ongoing user sorting work goes smoothly, the advantages of C network and G network will be more prominent. Lu Qiang, research manager of China Telecom Research Department of IDC, put together the company logos of four major domestic operating companies, and I found a very interesting thing: the logo of China Unicom is the only warm color, and I personally like this color. There are many successful cases of rebranding, such as the development of Lenovo after rebranding. Every enterprise has a reason to change the bid, and a series of strategic measures should be followed up after the bid change. Rebranding is a good starting point, but its success depends on a series of marketing, management and marketization strategies adopted by the company. Fan Yuzhong, senior consultant of Institute of Communication Policy and Management, Institute of Telecommunications, Ministry of Information Industry, once had blue and cool colors like other domestic operators. I think the replacement standard of China Unicom will play a watershed role in the development of China Unicom. On the surface, replacing this logo is only a change in color and appearance, but a deeper analysis shows that this is a change in Unicom's business strategy, which further clarifies the user's perception. As a latecomer to the market, China Unicom must be "new" if it wants to beat its powerful competitors. For example, when developing CDMA users, China Unicom chose Yao Ming as its image spokesperson, giving users a refreshing feeling. Generally speaking, what kind of people need a lot of information? It is usually a group that has a desire for control and can effectively manage and regulate people and things. This group is very passionate and more sensitive to black and red, so Unicom can better attract this group from the senses after changing the company logo. But after all, it is only the beginning to attract users from the senses. If Unicom wants to impress users emotionally, it needs to carry out a series of marketing activities to increase users' experience in related businesses. Brand drive must have at least six elements, including tariff package, service, channel, reward and feedback. Only by integrating these elements and colliding with user groups can users understand the connotation of the brand emotionally. Unicom's rebranding is the first step, which has made a good start, and the road ahead is still very long. Now, after a series of personnel adjustments, users in cities such as Guangzhou have grown very fast, and both profits and income have been greatly improved. Judging from the market work, Li Gang, vice president of China Unicom, has made great moves since he took office. Now, Li Gang, the vice president, talks about the problem of development and transformation, that is, the transformation from a simple investment-oriented enterprise to a large-scale enterprise. Now, while promoting refined marketing, China Unicom is also promoting business integration. China Unicom, a former professor of Beijing University of Posts and Telecommunications, has developed to such a scale in such a short time since its establishment, especially from 1999. Its development speed and market share are extraordinary in the world. China Unicom is the only operator with C network and G network, which is the unique advantage of Unicom. However, China Unicom has complementary advantages in C network and G network. 0? 4? 0? 2. In terms of development, there are still more places that can be deepened.