202 1 The contraction of Internet companies in the last issue has become an indisputable fact. Tencent, Iqiyi, Ali and other well-known domestic enterprises began to lay off a large number of employees. It shows that well-known enterprises have laid off employees for more than 20 years, not to mention small companies, which face more embarrassment.
First, the emergence of a large number of layoffs represents the best era of the Internet. The news of farewell to layoffs has always been the most concerned news at the end of 20021,and it also announced the disappearance of the golden age of the Internet with the emergence of various topics. It can be confirmed from the internet financial report that the main reason for layoffs comes from the pressure of growth. Because the government began to implement entertainment supervision and anti-monopoly industries, the traditional advertising business suffered an unprecedented sharp contraction under the influence of the epidemic. It can be said that the Internet is now experiencing an unprecedented cold current.
Second, the wave of layoffs has not suddenly appeared, but has already appeared. As early as 20021,1 1 meetings, well-known enterprises such as iqiyi started discussions on two topics: "reducing costs" and "increasing revenue and reducing expenditure". Chairman Aiqiyi said that the most important thing for the company at present is how to reduce inefficient businesses and projects, and increase and try new project development; ByteDance also said that advertising revenue has not increased, and there is a bloated problem within the enterprise, so it is necessary to dilute short-term projects and make a long-term breakthrough.
Third, the Internet is a young and creative industry, which needs fresh blood to be constantly filled. Not only the external environment changes, but also the enterprise needs to make adjustments. Whoever can adapt faster in the Internet era is likely to survive in this era. Therefore, employees have become the most direct influencers of this change. In the wave of layoffs, middle-level and over-35 employees may be eliminated by this era. This is the pace of the times. How to keep pace with the times? As the Internet enters middle age, it is urgent to find a new direction. People who grew up with the internet 20 years ago also entered middle age and will eventually be replaced.
To sum up, under the epidemic, the global economic pressure is increasing, and consumption and investment are not in direct proportion, so many enterprises choose to divest some people outside their main business and lay off some departments and personnel, and the Internet is facing a crisis in this regard. After that, how to plan their own direction and find a correct position in the new environment, Internet companies must change their paths and seek development. As long as they cross this hurdle, they will enter a new stage of life.