Advertising is an undergraduate major in Chinese universities, which belongs to journalism and communication. It studied for four years and was awarded a Bachelor of Arts degree.
Advertising mainly studies the basic theories and knowledge of the history, theory, strategy, production and management of advertising activities, involving advertising, communication, art, marketing and other disciplines, accepts the basic skills training of modern advertising planning, design and production, and carries out creative planning, design and production marketing management of advertising. After graduation, students majoring in this major can engage in advertising planning, advertising creativity, advertising design, advertising production, advertising implantation and other work in advertising enterprises.
Training objectives
This major requires students to master modern advertising theory, understand the historical evolution and development trend of advertising practice, and understand the present situation and trend of advertising industry at home and abroad; Master the basic knowledge of modern advertising management, have the knowledge of industry economy, international trade and public relations, and have the business ability to engage in advertising research, planning, creativity, design, production and publication; Familiar with the business process of advertising activities and policies and regulations related to advertising.
Proficient in reading professional books and periodicals in a foreign language, with certain listening, speaking and writing skills; You can engage in advertising management, advertising management, advertising planning, advertising creativity, advertising communication, public relations planning and other aspects in advertising companies, advertising media, advertisers, state administrative organs and other units, and you can also engage in advertising teaching and research.
Advertising professional work:
Advertising planning creativity and design, marketing planning, advertising execution, advertising manager, data analyst, advertising optimizer, advertising artist, copywriter, brand communicator, public relations teacher, media consultant, event designer, etc.