Nowadays, young people are more and more picky, especially men's wear of popular adult brands, which seems to stay in suits, coats, leisure, sports and outdoor forever. It is increasingly difficult to break through the design and style of traditional clothing. However, young consumers in the new era are pursuing individuality and differences. Yuhua clothing brand caters to this consumption trend and aims to provide energetic, free and easy fashionable men's wear for persistent and indomitable professionals.
Brand creation
Yuhua brand was registered in 2009 and was founded by me and four friends.
I have been doing fashion design and development. When I was in college, I worked as the design assistant of American designer Joseph Poirot, and participated in the costume design of many Hollywood big budget movies in China and Hongkong. From 2004 to 2006, I worked as a development manager in BALLY GOLF, Germany, and formed the development team of BALLY GOLF in Shanghai at that time. In 2007, I opened my own studio and became my own designer brand, serving some fast fashion brands at home and abroad. In 2009, the cooperation with Vanke Eslite deepened. At the end of 2009, I joined Vanke Eslite as the product planning director. At that time, Vanke Eslite products were relatively single, and women's clothing business had just started. In order to increase the share of various clothing categories, I am responsible for expanding clothing categories and subdividing product lines, establishing a product planning department, and expanding the channels of jeans, sweaters for men and women, casual shirts, down jackets and other series of clothing.
During that time, on the subway and bus, Sebrina rode a donkey to shout for the market, Yang Mi cheered for 58 cities, Ge You supported Handan.com and so on. People are surrounded by e-commerce advertisements anytime and anywhere. The e-commerce of traditional clothing enterprises is to use the Internet as an information platform to collect information more quickly, understand the fashion trends and consumers' consumption habits, and meet consumers' shopping needs. From online marketing to star joining, there are indications that the marketing rhythm of e-commerce is getting faster and faster. And Vanke Eslite is also expanding in a big way, with the scale expanding from 500 million yuan to 2 billion yuan, which is the fastest period for Vanke Eslite to expand. It was at this time that I saw the opportunity to coincide with Yao and Zhu Feiya, the technical director of well-known e-commerce industry brands. We decided to promote the designer brand "Yuhua Yuhua" on the Internet.
Lao Yao graduated from the Information Engineering Department of Xinjiang University and went to Singapore to study for a master's degree. In 2008, he was the director of technical development in Columbus Avenue, Changzhou. He is a typical technical development talent. He can make zero-click websites rise to the top ten in the world through various technical operations within three months. After establishing our brand, he developed the ERP system according to our model, and our MERP system has been completed and is being tested. Zhu Xiao worked as a marketing director on Columbus Avenue, and once worked with Lao Yao to achieve 30 million sales from scratch. The other two are the founders of our cooperative production link.
Because we have a better understanding of the current trend of the Internet and the flow of capital capital, we have not adopted the way of burning money to play with capital, and the direction of development is clothing brands. The steps for other enterprises to create brands may be to develop products, open stores and join agents, while we are familiar with the Internet and create our own brands with Internet sales as the background. We like this industry, love clothes, pursue what we like, and show what we like to share with you. We are keen to do these things, and Yuhua is the medium for us to share and communicate with you. "When a teenager with a dream grows up, he is free and easy, passionate and confident. He has also experienced setbacks, honed the years and tasted the vicissitudes for the first time; They bury their dreams and pride in their hearts and put passion and personality on them. They interpret the pirate complex in the workplace, fashion men and modern gentlemen. They rewrite their mood with clothes and rewrite their life with their mood. " -We hope Yuhua is free and easy, passionate and confident. Wearing it on them is a perfect interpretation of Yuhua brand.