Is Baidu ranking bidding in line with marketing principles? Is this a moral "principle"? We question! Baidu ranking bidding is not humanized, but a profitable business model!
Generally, when bidding for their rankings in baidu promotion, they are all under the slogan "The way of marketing, Baidu knows". On the surface, it can be understood that they have mastered their own marketing strategy. However, as the leading enterprises in the domestic SEO industry, shouldn't they also show their integrity with practical actions, instead of secretly digging up the hard-earned money of ordinary people? !
Let's talk about the background of Baidu ranking bidding. We added keywords and started bidding. This kind of bidding has gradually evolved into an auction from a few cents at the beginning to a dozen or dozens of dollars later. Whoever has a high price can make a deal and buy what he wants. Here is the ranking we want to rank. Then why is the starting price of this keyword increasing? Since this is a bidding, I think Baidu's income will be very expensive, so there is no need to raise the starting price of keywords, right? This growing practice is really crazy to make money! The most hateful thing is that when Baidu bid, you can see the ranking of bidding customers and the basic bidding price in the background, but since the professional version was launched, this function has been cancelled. In the past, we could bid for the last one after adding a penny or more to the last one, but now the bidders can't predict the price of the last one. We can only try again and again. This is not only a waste of time, but also a waste of time. Baidu is really cost-effective!
Even if we can tolerate this bidding model, at least we should provide a detailed consumption report to the bidding customers, not just a certain keyword and click volume. Such a report is not convincing at all. You can say it several times, so who is it and how many times have you clicked on us? Now you will definitely say that you don't provide specific reports for the confidentiality of some customers, but this has the best of both worlds, providing Baidu with a reason to prevent malicious clicks.
Besides, Baidu's bidding system is not very stable. According to our investigation, Baidu often randomly clicks and scans keywords. Friends who install malicious click software should see clearly in the background, but if we don't filter a lot of keywords, we have no evidence to discuss at all. This is the so-called malicious click, but Baidu's attitude is really regarded as an effective click. Just last time, I heard a friend say that a keyword was clicked nearly 40 times an hour, that is, this time, Baidu gave some compensation, but Baidu headquarters never came forward to explain, and its attitude was quite cold. What a shame!
The network industry needs self-discipline. Domestic enterprises always keep their mouths shut when they encounter problems. As the main body of the market, enterprises have both responsibility and obligation to explain to the market when they encounter problems. Avoidance can't solve the problem. The best way to deal with the problem is to face up to it, correct it if there is one, and encourage it if there is none. Repeated prevarication or procrastination and prevarication can only destroy the corporate image.
In the past few years, Baidu has always claimed that it knows Chinese better, which has been favored by netizens in China. This company has made great progress because of its rich income in the market. Similarly, this profit model has been increasingly questioned. The fact that Wang Fengchang, chairman of the Internet Anti-monopoly Alliance, sued Baidu, the news exposure at 30 o'clock, the questioning of Baidu's bidding door, and the strike of Baidu's internal staff, can't Baidu be a "person" in the face of so many doubts? What's wrong with being down-to-earth and being clear? Pay attention to morality when making money, don't push your luck! Otherwise, where is the social morality?
I think before the media lashed out, Baidu executives were aware of the coming of a rainy day. The double-edged sword of bidding ranking not only brings a lot of money to Baidu, but also erodes users' trust in Baidu. However, it seems difficult for Baidu operators to get rid of the expectations of Wall Street and Morgan Stanley. In the third quarter of this year, Baidu's online marketing revenue with bidding ranking as the core was 9182 million yuan, accounting for 99.9% of the total revenue. Giving up this huge temptation and switching to a new profit model requires Baidu to have the courage to break its arm.
When Baidu was caught in the whirlpool of public opinion, its competitors were unwilling to be lonely and commented one after another.
165438+ 10/3, at the "Search-Future" Internet theme forum held in internet society of china, Kai-fu Lee, president of Google China, said, "Google China will not interfere with the search results artificially, unless there are illegal contents, customers will not delete or increase the search results when paying Google China."
Google, which has always stated that it does not comment on its competitors, has also made tit-for-tat remarks. On June 5438+07, Liu Jun, vice president of Google China Engineering Research Institute, refuted Baidu's statement that "spam is the main reason for unfair search", saying that "the way of ranking search results according to advertising prices violates the basis of fair search."
Yes, since it has won the favor of netizens, it should be more responsible to netizens and fairer to customers who make bidding rankings. Don't sell dog meat with a sheep's head hanging! When the public recognizes the true face of Baidu's current "bidding ranking" business model, it will naturally be abandoned one day.
Baidu is good at it!