The difference between a man and a pig is only the difference between thinking and not thinking. The difference between people is a huge ideological gap.
People with highly different cognition see a completely different world.
At the Spring Festival party, I saw my classmates studying in the same classroom.
At that time, everyone entered the same school and major with almost the same grades, and they were all in their prime and high spirits, but ten years later, the situation was very different.
A student from the coast has an active brain. After graduation, I worked as an e-commerce company with my girlfriend, and earned the first bucket of gold by using the dividends of that year. He also founded his own clothing brand, created a model IP and gathered brand fans. His assets have reached tens of millions.
In those days, student B, who was the first in professional achievement, entered a company as a clerk, with a withdrawn personality and unclear planning. He changed jobs several times, but he always only did the most basic work.
Students sit together and talk about skipping classes and drinking together, regardless of each other.
But when we talk about current trends and future development, we are automatically grouped.
Some people are talking about blockchain, bitcoin and fan economy. Some people can only talk about office politics, the contradiction between mother-in-law and daughter-in-law, and whether to have a second child.
There is not much difference between IQ and ordinary people. The real difference lies in cognition.
How to look at yourself, others and the world will determine how you choose and act, and naturally there will be completely different results.
The poorer people are, the lower their cognition is.
American writer Barbara Allen Rick wrote a book My Life at the Bottom, which also illustrates this truth.
The author hides his identity and status, sneaks into the American underclass, and experiences how the basic salary class struggles to survive and solve the truth of poverty.
In this process, the author made an amazing discovery. You may feel scared after reading it, because it is too similar to the people around us:
I have to live in a remote place because I have no money;
Because I live in a remote place, I have to spend a lot of time on the road;
Because she spends a lot of time on the road, she has less and less time to improve herself and find better job opportunities.
In order to meet the rent and living costs, I have to do more part-time jobs;
Do more part-time jobs and have no time and energy to pay attention to health;
Health problems, you have to buy expensive painkillers to continue working, increasing the cost of work.
Their survival has fallen into an endless cycle of getting poorer and poorer.
Most people will feel tired after work, take a rest, take a bath, catch a play, brush their mobile phones, and then go to bed.
Only a few people will go beyond their current sleepiness and see a longer-term goal in life. Use the time after work to study, recharge and practice.
An increasingly cruel "cognitive war"
A joke on the Internet is:
The trend from 1985 to 1990 is self-operated;
The trend from 1996 to 1997 is low tide;
The trend from 2003 to 2007 is real estate;
The trend from 20 12 to 20 15 is internet plus;
The trend from 20 16 to 2020 is sharing economy+fan economy.
With the rapid development of the times, the dividend period of each trend is getting shorter and shorter, leaving less and less reaction time for people, but the gap between whether to seize the dividend is getting bigger and bigger.
The instant messaging tool that most people use most now is WeChat. But in fact, before WeChat, Xiaomi launched the instant messaging tool "Mi Chat" based on the mobile phone address book.
Do you use QQ to compete and launch new products? There is controversy within Tencent.
At that time, Zhang Xiaolong was in charge of QQ mailbox, and the pressure was relatively small, so he took a dozen people to start doing WeChat.
Mi Chat is earlier than WeChat, and Tencent Wireless Department has also launched another product called Q Letter.
Under the pressure of internal and external competition, Zhang Xiaolong surpassed Mi Chat in three months.
Then all the strength of the company was mobilized and pushed, and QQ users were guided to WeChat, which developed rapidly in a few months.
Subsequently, the launch of innovative functions such as voice intercom, WeChat group and WeChat official account made it develop explosively in wave after wave, which laid the position of WeChat as the first entrance to the mobile Internet.
If Tencent's decision at that time was to use QQ to compete for rice chat, maybe today we use rice chat.
It is out of a clear understanding of the difference between PC-side communication tools and mobile phone-side communication tools that they immediately made scientific decisions, thus winning a big wave of dividends. In the second half of 20 17, the number of active users of wechat has approached one billion.
The more times develop, the more you will pay for your ignorance.
To win the cognitive war, we can work hard in three directions.
Keep studying.
In this ever-changing information age, new things are constantly emerging and the way of thinking is changing. If you want to know the changes in this world and change your cognition with the times, you must keep learning.
Times are changing, so are the connotations and ways of learning.
In the past, we thought that we had to go to the library to read a book before we could study, but now you are learning by browsing a circle of friends, learning by browsing the news online, learning by listening to online sharing classes, and learning by joining a club.
You can listen to books while running, or discuss your views on the same issue with friends in the community, which makes learning easier and more convenient. But the complexity of information sources also makes it more and more difficult for us to persist.
Adhering to the combination of learning, fragmentation and systematic reading and establishing one's own knowledge system is the first step to form a cognitive system.
Keep practicing.
Han Han's "See you later" said: After listening to a lot of truth, it's still not good.
Why? Because you didn't practice according to the truth. Practice is the most direct and effective way to acquire knowledge.
Some people say they will never have a chance. Actually, it's because you didn't seize the opportunity. As long as you find a little clue, you must jump in and do it quickly, thinking while doing it. Do it first.
Never knew it needed doing. Many problems cannot be understood simply by thinking. For example, you don't know the official account of WeChat? How to operate and how to make a profit, you can try it yourself and find out.
It is precisely because of the accumulation of some foundations that new opportunities can be obtained. Through some fragments, we spell out a picture. Get new clips and spell out new graphics.
Insist on deep thinking.
Cai said: Deep thinking is a very special ability. Because it can't be exchanged for value as an independent skill, it actually affects our skills, so it is a very important and easily overlooked ability.