According to the different characteristics of public opinion trends in the four stages, targeted response plans are made.
The first stage: urge the relevant responsible person to find out the truth of the incident as soon as possible, and at the same time squeeze the public opinion space of rumors. In the initial stage of public opinion and fermentation, all kinds of information will constantly appear in the public opinion field, some are true, some are half true and half false, and some are completely false. In fact, due to the objective conditions that real information is still under investigation, authoritative information is in a state of absence during this window period, which cannot meet the public's demand for information, making it easier for the public to accept rumors during this period. It is conceivable that once false information occupies the mainstream of public opinion, real information will be marginalized continuously, and public opinion disposal will be passive. Then, in this period, in addition to urging the relevant responsible persons to find out the cause of the incident as soon as possible, it is also necessary to crack down on rumors and squeeze their public opinion space to ensure that the subsequent real information can successfully occupy the mainstream of public opinion.
The second stage: the official authority is released to seize the right to speak in public opinion. Entering the second stage means that public opinion will enter the communication period. At this time, the dissemination of "who" information has become the key to the success of public opinion disposal. Choosing to spread the official authoritative voice or the so-called "net post" or "net exposure" has a great influence on the subsequent trend of public opinion. If the official authoritative voice is absent or missing during this period, it is easy for the media and self-media accounts to adopt the contents of "net posts" and "net exposure", thus creating public opinion.
The third stage: invite the media and commentators to witness the truth of the incident and make comments and interpretations. The media that are not in the location of specific events often make biased comments because of insufficient information communication and incomplete understanding of the facts. At this time, local media, interested media and some commentators with rational ideas should be invited to participate in the handling of public opinion, and objective comments should be written according to the real situation to "make things clear" and "make things clear".
The fourth stage: getting involved in marketing and stakeholders. If public opinion develops to this stage, the negative impact on the local area is basically irreversible, but this does not mean that it can be allowed to develop, because if there is no effective intervention in some bottomless public opinion marketing during this period, the phenomenon of "public opinion hitchhiking" related to this public opinion will continue to appear everywhere. During this period, it is necessary to effectively intervene in accounts and maintainers who use public opinion hotspots for malicious marketing. There are many ways of intervention, such as reporting, cracking down, and controlling.