What is the target value of the index of poor consultation rate in JD.COM?

No more than 2%. According to the information of JD.COM Rules Center, during the evaluation period, merchants should do their best to avoid customer complaints and dissatisfaction. JD.COM requires businesses to keep the rate of bad reviews below 2%. That is to say, out of 100 comments, businesses should try their best to ensure that no more than two are bad reviews.